AFMA digitalizes its HR processes thanks to AGIRH –

AFMA, a leader in insurance brokerage and consulting, recently undertook a significant transformation by digitalizing its human resources management processes with the AGIRH solution. This initiative marks a major milestone in AFMA’s innovation journey.

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AGIRH, a publisher of information systems specializing in human capital management, has proven to be an essential strategic partner for AFMA. Nabila Doukkali, Director of Human Resources at AFMA, said: “AGIRH supports us in the continuous improvement of our processes. This editor is always there to realize our visions and approaches.” This close collaboration illustrates AFMA’s desire to adopt innovative solutions to optimize its operations.

Thanks to the AGIRH portal, AFMA employees can now follow their administrative requests, consult important documents and manage their leave efficiently. This digitalization does not stop there, AGIRH also facilitates payroll management and offers a structured system for career evaluation, based on precise criteria such as missions carried out, skills acquired and objectives achieved. These features strengthen AFMA’s ability to manage its human resources more efficiently.

This digital transformation has enabled AFMA’s human resources department to better analyze skills gaps and plan the necessary training for talent development.

Nabila Doukkali, with more than 20 years of experience in human resources and holder of a Bachelor’s degree in Administration and Human Resources from ESG, has supervised this major transformation project since her arrival at AFMA. She highlights that the partnership with AGIRH has not only simplified payroll and leave management, but also freed teams from administrative tasks, allowing them to focus on talent management and professional development. This freeing up of administrative resources is crucial for strategic talent management.

The adoption of AGIRH’s latest features, such as automatic generation of job descriptions and job offers, as well as payroll analysis, demonstrates AFMA’s commitment to innovation and operational excellence. These technological advances demonstrate AFMA’s ability to stay at the forefront of HR practices, integrating modern tools to improve its processes and make informed strategic decisions.



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