Ferrari may have been born in 1947, but the brand has adapted over time. After a first hybrid car in 2013 with its LaFerrari supercar, the prestigious brand is embarking on the electric shift and will offer a new model in 2026, which will come out of the brand new Maranello site.
The 4.2 ha factory is located in Maranello, historic headquarters of the legendary manufacturer, in which it has invested 200 million euros. With this investment, the group aims “greater production flexibility depending on demand, reducing the development time of new models” And “reduce emissions per car produced“, explained its CEO Benedetto Vigna. The new site will also produce electric motors. And these investments will only increase because by 2026 40% of investments will be devoted to hybrid cars and 35% to fully electric vehicles.
To complete its ecological approach, Ferrari has assured that the building will be powered in part by more than 3,000 1.3 megawatt solar panels installed on the roof. By the end of the year, the factory will be entirely powered by renewable energy.
The site will be in charge of the production of traditional internal combustion engines and hybrid and electric engines, “all able to guarantee the driving emotions specific to Ferrari», assures the luxury brand. Because this is the fear of hypercar enthusiasts with greener cars. But John Elkann, Ferrari president and chief tester, was enthusiastic on Wednesday: “I drove it and it is amazing in every way.“, THE “thrills and excitement you will feel» on board the future electric car «will be simply exceptional“.
By 2026, 100% electric and hybrid models should represent 60% of Ferrari’s production and 80% by 2030 while the brand currently has four hybrid models. The first hybrid car was the LaFerrari supercar, produced in 2013. A latest one will be added to the collection at the start of 2025, with the SF90 Stradale, the first plug-in hybrid sports car.
