Employment: Idmaj, Tahfiz and Taehil under the microscope of the PCNS

Employment: Idmaj, Tahfiz and Taehil under the microscope of the PCNS
Employment: Idmaj, Tahfiz and Taehil under the microscope of the PCNS

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The census of Active Labor Market Policies (PAMT) reveals a diversity of programs aimed at promoting employment in Morocco. Among them, Idmaj, Tahfiz and Taehil stand out for their common objective of improving employability, strengthening business competitiveness and supporting entrepreneurial initiatives, particularly in the post-pandemic context. The report from the Policy Center for the New South (PCNS) reveals the extent of their impact and their evolution over time.

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The Idmaj program, a major pillar of l’insertion professional in Morocco, has benefited more than 663.500 job seekers between 2016 and 2022, including 81.3% under integration contract17.6% on fixed-term contracts and 1.1% on permanent contracts. Women represent 53.8% of beneficiaries.

54.8% of insertions were carried out by large companies. The services (48%) and industry (45%) sectors were the main beneficiaries, with a significant concentration in the regions of Casablanca-Settat, Rabat-Salé-Kénitra and Tangier-Tétouan-Al Hoceima. Thus, despite a temporary decline in 2020 due to the economic crisis, the 2022 results exceeded expectations with more than 114.200 insertions.

Aligned with national employment policies and the National Employment Strategy 2015-2025, Idmaj mainly targets young graduates of higher education, baccalaureate or vocational training registered with ANAPEC. The results demonstrate notable effectiveness, with approximately three out of four beneficiaries succeed in obtaining lasting employment, mainly in the form of permanent contracts. However, although tax and social security exemptions encourage companies to hire interns, some abuse the system by practicing excessive staff turnover, which could compromise the program’s objectives in the long term.


The Tahfiz program supported nearly 23,000 units (companies, associations and cooperatives) and more than 65,600 employees until the end of 2022, with a notable increase in 2022. The majority of beneficiaries are men (68.7%) and 78.6% work in very small companies (less than 10 employees). Thus, around 47.3% of beneficiaries are active in the service sector.

Furthermore, the regions of Tangier-Tétouan-Al Hoceima, Casablanca-Settat and Marrakech-Safi were the most affected by this program.

Tahfiz aims to promote salaried employment and strengthen the competitiveness of new businesses through tax and social exemptions. Targeting companies, associations or cooperatives created between 2015 and 2026, it contributes significantly to the growth of emerging companies and the creation of sustainable jobs. Although effective in minimizing costs for businesses, better geographic and sectoral distribution could improve its impact.


The Taehil program has assisted nearly 51.100 job seekers between 2016 and 2022, i.e. an annual average of 7,300 beneficiaries. The automotive (43.7%) and education (24.1%) sectors were the main beneficiaries, with a geographic concentration of 79% in the regions of Casablanca-Settat, Tangier-Tétouan-Al Hoceima and the Oriental.

Taehil aims to improve the employability of young graduates by providing them with specific professional skills. It has enabled a notable improvement in the skills and employability of young people, thus supporting emerging sectors and contributing to the reduction of structural unemployment. However, certain administrative and mobility difficulties limit its effectiveness.


These programs have played a crucial role in boosting Morocco’s labor market, supporting thousands of job seekers and contributing to economic growth. Their quantitative and geographical assessment allows us to better understand their impact and identify areas where adjustments could be necessary to further strengthen professional integration and self-employment in the country. The report also offers recommendations for expanding and improving the effectiveness of these programs, including making them more accessible to young people in small towns.

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