Campsites, stays abroad… Why promotions are multiplying as rarely for summer holidays

Campsites, stays abroad… Why promotions are multiplying as rarely for summer holidays
Campsites, stays abroad… Why promotions are multiplying as rarely for summer holidays

Good news if you haven’t booked anything for your summer vacation yet.

From plane tickets to camping, promotions are in full swing for this summer, with prices sometimes up to -79%.

The TF1 news takes a look at the underside of this big sale.

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This month of June, in the Breton campsite of Milizac-Guipronvel (Finistère), it’s time for promotions. “We are offering a 50% discount on mobile homes for next weekend, and also a 30% discount on weeks over the summer”says Nadine Bonnefoy, the co-manager, in the TF1 report above.

Would she have fallen on her head? Usually, in high season, it is 1000 euros per week. Except that this year, customers are slow to book. Of the 50 mobile homes that make up this four-star campsite, only 25 are occupied this summer, ten fewer than last year at the same date. So, with less than 30% this summer, the manager hopes to attract vacationers.

We see that there is a last minute wait, depending on the weather, depending on the news as well.

Mélanie Lemarchand, head of Lidl Voyages

And there are not only promotions at this campsite. It’s the big sale also on the Internet. There are stays at -30, -60, even -79% for a mid-July trip to Corsica. Illustration in the online travel agency of the discount brand Lidl Voyages. This year, reservations are slow. “Last year, we were more likely to have customers who anticipated, who really booked their vacations in advance. This year, we see that there is a last minute wait, depending on the weather, also depending on the news”explains manager Mélanie Lemarchand.

Uncertainty particularly linked to the Olympic Games and the large crowds expected at airports. And then, stays are becoming more and more expensive with prices increasing by 20% since 2019. An observation that puts off some consumers: “For a household of four people, it’s really a budget that is becoming more and more important”recognizes one of them. “We’re always on the lookout for good deals. If we can save some money for the holidays”adds another.

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If you are still looking, now is the right time to book, as René-Marc Chikli, president of the Syndicat des Entreprises du Tour Operating (SETO), points out: “If we wait any longer, we risk losing a little bit of quality. Because today, there are great high season promotions on quality products,” he assures.

And agencies are even adapting to elections with discounted stays no longer from Saturday to Saturday, but from Sunday to Saturday, to give you time to go and vote.


Virginie FAUROUX | Report Valentin Dépret, Fabienne Moncelle, Médéric Pirchker

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