One in three French people spend between 6 and 20 hours per week on social networks

One in three French people spend between 6 and 20 hours per week on social networks
One in three French people spend between 6 and 20 hours per week on social networks

Dependence on social networks is confirmed by the latest YouGov study, with nearly one in three French people spending between six and twenty hours per week there.

Facebook is the most used social network in France. This is what emerges from the latest YouGov France report “Beyond the feed: Social media report 2024”. 67% of French people surveyed said they had used the Meta group platform in the past month. Instagram follows in second position at 42%. YouTube completes the top 3 with 38% of French people having used the video platform in the last month.
If TikTok appeals to young people around the world, only 19% of French people surveyed indicated having used the Chinese social network in recent weeks, which places it in fifth place among the most used social media.

Facebook, the only social network least followed by Z

If Facebook appeals to the majority of French people, the youngest among them are much less won over by Mark Zuckerberg’s platform. According to the YouGov report, Facebook is the only social network where 18-27 year olds are not in the lead. About half of Zs (51%) used Facebook in the month preceding the survey. This generation stands out above others on Instagram (67%), YouTube (62%), Snapchat (52%), TikTok (41%), X (27%), LinkedIn (24%) and Pinterest (20%) .
Conversely, it is Millennials (72%) who dominate on Facebook, followed very closely by Gen X, 44-59 year olds (70%) and finally Baby Boomers (67%). Facebook even manages the feat of reaching 58% of the silent generation, born before 1945. On other social networks, their percentage does not even reach 20%. Results which therefore confirm the status of Facebook as the preferred platform of older generations.

More time on Facebook

Beyond their preferences, Internet users also devote a large part of their time to social networks. Once again, it is on Facebook that Internet users spend the most time. 47% of French people from Generation Z (1997-2006), Millennials (1981-1996) and Generation X (1965-1980) spend up to five hours on the Meta platform. 43% of Baby Boomers (1946-1964) and 34% of the Silent Generation (born before 1945) spend nearly five hours on Facebook.

Generation Z loves Instagram

Generation Z is undeniably the one who spends the most time on social networks. 27% of them spend between 6 and 20 hours per week on Instagram. This is the largest percentage in this bracket, all generations combined.
Finally, 9% of Z spend more than 21 hours per week on YouTube. Once again, this is the largest percentage of all generations combined.
41% of Zs say they now spend more time on social networks compared to last year. This is 14 points above the national average, recalls the report. A feeling shared by 37% of Millennials. On average, 43% of French people surveyed stay online for up to five hours on the networks each week, compared to 32% between 6 and 8 p.m. and 8% for more than 9 p.m.

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