Who to compete with Toyota?

Who to compete with Toyota?
Who to compete with Toyota?

Thus, the hybrid, which still displays a high price, still constitutes a good compromise given its energy efficiency (budget 30% lower than that of a Diesel vehicle), and takes a share of 4.1% of the market (3.8% for hybrids, 0.3% for plug-in hybrids). However, the first brand that comes to mind when we think of hybrids is Toyota, mainly given the original myth evoked by the Prius, widely used among the Californian elite. In our domestic market, however, there remain alternatives, with a significant choice of efficient and attractive automobiles, based on variable technologies.

Three main hybrid propulsion architectures

Let’s come back to these, first of all. Hybrid cars use two types of energy, thermal and electric: in short, the powertrain combines a thermal engine (petrol or diesel) and an electric motor powered by a battery. Micro-hybrid cars provide additional power during acceleration via a starter-alternator, which saves fuel. The full hybrid (non-rechargeable) is based on a battery which is recharged thanks to the activity of the thermal engine and the kinetic energy released when braking. In 100% electric mode, generally used in urban environments, the maximum speed never exceeds a certain threshold. Finally, PHEVs (Plug-in Hybrid Electric Vehicle, i.e. rechargeable), make it possible to further reduce consumption with simultaneous operation of the two engines. Which can also operate individually, with a maximum speed for electric mode being able to exceed 140 km/h. The latter offer significant advantages and have a bright future.

Attractive and numerous models

Knowing that Toyota is the market leader (3,470 units sold in 2023) ahead of Hyundai (1,319 units) and Renault (367 units), there are many alternatives to the Japanese brand. Starting with the Cupra Formentor, the PHEV hybrid with an attractive appearance and a sports car look, and which consumes on average only 1.5l/100 km. Next comes the Jeep Compass e-Hybrid, versatile and with a flattering equipment package. This full hybrid SUV consumes on average 6l/100 km. The micro-hybrid Alfa Romeo Tonale MHEV Special Edition, with the dynamic physique of an SUV coupe, consumes on average 6.2l/100 km and reaches a top speed of 195 km/h. Finally, as a last example, the sober Nissan Qashqai e-Power, a hybrid which operates with purely electric propulsion powered by a gasoline engine, thus offering low consumption of 4.7l/100 km.

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