“Observe, smell, taste”: a new pictogram to fight against waste

“Observe, smell, taste”: a new pictogram to fight against waste
“Observe, smell, taste”: a new pictogram to fight against waste

A new pictogram will be affixed to certain products which display an expiration date (“best before”), in order to encourage Quebecers to check the food before throwing it away, to fight against waste.

“Observe, smell, taste” is an initiative from Too Good To Go which reminds us of the importance of checking before throwing away products because the expiration date has just been reached.

“When we know that the majority of food waste and food losses in Quebec occur at the household level, there is a lot to do and we have a role to play,” underlined Nicolas Dot, marketing and communications specialist at Too Good To Go.

The latter also emphasized that a “best before” date is not an indicator of food safety, but rather an indicator of maximum freshness.

“A date best before will indicate how long a product will maintain its optimal quality,” he explained in an interview with LCN.

“Confusion around dates is the second reason why we throw away food at home in Quebec,” said Mr. Dot.

In general, dairy products can be consumed for another two weeks after the date, when their container has not been opened. For cereals, canned goods and pasta, these products can even be eaten almost a year later.

However, no pictogram will be affixed to fresh meat or fish because of their shorter shelf life.

“All manufacturers and retailers who have products with a date best before and a stable shelf life are invited to affix this pictogram,” mentioned Mr. Dot.

-

-

PREV Inwi Challenge: Interview with Kenza Bouziri, Director of Corporate Communications and CSR at inwi
NEXT Today’s analysts’ opinions: Airbus, Adidas, ArgenX, Hugo Boss, Scor, Eiffage, UCB…