The electric shift in the automobile market is changing the situation for manufacturers, some of whom are adapting more easily than others, informs a journalist from the Auto Guide.
“There are winners, there are losers,” raises Louis-Philippe Dubé in an interview with the bulletin The 8:30 p.m.Monday evening.
Although electric vehicles sell very well in Quebec, these new models, which required huge sums of money to develop, have not managed to break into all markets. Therefore, several companies struggle to find profits on their investment.
This is also the case for Ford with its F-150 Lightning model.
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The specialist indicates that the American company revealed that it was losing 130,000 US dollars per unit produced.
“At the moment, we have stopped production. We stopped production of the Ford F-150 Lightning for seven weeks until next year because the demand is not there,” he adds.
Mr. Dubé explains that Ford “has a hard time competing” and the consequences are materializing with, among other things, the withdrawal of the American company from the cathode factory project in Bécancour, in Center-du-Québec.
“We have all kinds of little problems like that. And then, it’s not just in Quebec, Canada or the United States, it’s on a global scale,” he mentions.
But other car manufacturers are managing to do well. Aside from Tesla, which is in “a class of its own”, underlines host Pierre-Olivier Zappa, Chevrolet has had rather remarkable success with its Equinox EV.
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“GM just announced that they have delivered 300,000 vehicles since 2016 this week. So, it’s quite impressive,” notes the expert.
The Chevrolet Equinox EV is now available in Quebec, “one of the best markets” for the electric automobile industry, and Mr. Dubé says “it’s a good vehicle with a good price.”
“GM has kept its promises, and I think that benefits it a lot,” he assures.
Watch the full interview with Louis-Philippe Dubé in the video above.
