Enid Yip will also lead the Asia Regional Committee. Headquartered in Hong Kong, CBH Asia is a key part of the Group’s strategy to expand its presence in the region.
The Swiss banking group CBH Compagnie Bancaire Helvétique announces the appointment of Enid Yip as new CEO of its subsidiary CBH Asia. Ms. Yip will also head the Asia Regional Committee. Headquartered in Hong Kong, CBH Asia is a key part of the Group’s strategy to expand its presence in the region.
At the same time, Patrick Wong, who had overseen activities in Asia since 2017, was appointed Deputy CEO. Mr Wong will continue to manage Operations, Regulatory and Compliance, as well as IT, while Ms Yip will focus on improving customer offerings and business development, in line with the Group’s long-term strategy for Asia. Thanks to its entrepreneurial approach and its exclusive and personalized investment offer, CBH Asia offers undeniable advantages to clients and managers in the region.
A seasoned executive, Ms. Yip brings over 25 years of successful experience growing wealth management institutions in Asia. She recently worked for LGT. Previously, she was a member of the Board of Directors of J. Safra Sarasin Bank, where she served as Managing Director for Asia and oversaw the bank’s expansion in the region. Early in her career, Ms. Yip held various senior positions in the private banking sector.
Simon Benhamou, Chief Executive Officer of CBH said: “We are delighted to welcome someone of Enid’s caliber to lead CBH Asia. His extensive experience and leadership will be decisive for our continued growth in the main Asian markets. Our people are our greatest strength, and with Enid’s unwavering commitment to our core values of entrepreneurship and teamwork, we are confident she will contribute to success from CBH Asia. We wish Enid every success on her appointment.”
Ms. Yip says: “I am very excited to join a group that fosters a work environment where we can achieve strong results by pursuing excellence with creativity. I am excited to help expand CBH’s presence in the region, building on our expertise while remaining true to our long-term vision of creating added value for our customers and partners.”
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