UNDERSTAND EVERYTHING. How does the new “Origin’Info” logo which is arriving in supermarkets work?

UNDERSTAND EVERYTHING. How does the new “Origin’Info” logo which is arriving in supermarkets work?
UNDERSTAND EVERYTHING. How does the new “Origin’Info” logo which is arriving in supermarkets work?

A new indicator will appear in supermarkets during the summer. It will provide information on the origin of ingredients in processed food products.

After the Nutri-Score, now it’s time for “Origin’Info”. Yogurts, prepared meals, biscuits… This new logo will soon appear in supermarkets. Not a question of nutritional benefits, this time, but of geographical origin. The objective of the approach, pushed by the government, is to provide harmonized information on the origin of the ingredients that make up processed food products. Overview of what you need to know.

• What will this new indicator indicate?

Sugar, eggs, meat… This new “Origin’Info” logo will mention, at a minimum, the three main agricultural materials used to manufacture the product concerned – in the case of flour, for example, it is the origin of the wheat which account. However, nothing prevents manufacturers and distributors from indicating, if they wish, the origin of more ingredients, or even the entire list.

If there are several countries of origin for the same ingredient (manufacturers sometimes use various sources of supply, in the case of tomatoes for example), these countries will be mentioned in alphabetical order. “Supranational” mentions – such as “EU/non-EU” or “South America” – are authorized if there are at least four different countries of origin.

• What will it look like?

If it is reminiscent of the Nutri-Score, the “Origin’Info” logo will not function in the same way. No color scale from red to green, but a neutral mention of the ingredient alongside that of its country of origin. It will be possible to add a mention of the place of processing of the product (biscuits using French wheat, for example, can be manufactured abroad, and vice versa), as well as a “pie chart” graph representing the share of each country in the total composition.

An example of the new “Origin’Info” indicator. – Ministry of Economy
An example of the new “Origin’Info” indicator. – Ministry of Economy
An example of the new “Origin’Info” indicator. – Ministry of Economy

However, the graphic charter has not yet been completely finalized. Discussions are still being held between the government, manufacturers and distributors.

• Will it be displayed on the packaging?

This new indicator will not necessarily be visible on the packaging. Manufacturers and distributors will have the choice between different solutions: they will be able to affix it directly on the packaging, like the Nutri-Score, or on electronic labels installed on the shelves, but also present a QR code which will return , indirectly, to the information concerned. It may also be presented on the drive sites of the various brands.

Flexibility granted at the request of manufacturers and distributors. One way, they assure, to avoid regularly changing the packaging in the case of recipes with a long list of ingredients or seasonal supplies (for fruits and vegetables, for example).

• And will it be mandatory?

Don’t expect to find the “Origin’Info” logo on all packaging. To convince as many manufacturers and distributors as possible, and to remain within European law, the government preferred a voluntary approach to compulsory deployment. A charter has been established to harmonize practices: food manufacturers and mass retail brands (for their private label products) are free to adhere to it or not.

But then, who participates? The government has published a first list of 80 signatory companies to the “Origin’Info” charter. Lidl, E.Leclerc, Coopérative U, Casino, Carrefour, Auchan, Cora, Monoprix… There are a good number of major retail brands there, with the exception of a few absent ones like Aldi. National brands include Fleury Michon, Bonduelle, Charles & Alice, Alpina Savoie, Lesieur, Panzani and D’Aucy.

• When will it be deployed?

This new indicator begins with a period of experimentation. It will be gradually deployed by manufacturers and distributors starting next summer. According to the Ministry of the Economy, more than 10,000 references could display the “Origin’Info” indicator by the end of the year.

Jeremy Bruno Journalist BFMTV

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