Mother’s Day: Deliveroo’s clumsy notification does not go through, the company apologizes

Mother’s Day: Deliveroo’s clumsy notification does not go through, the company apologizes
Mother’s Day: Deliveroo’s clumsy notification does not go through, the company apologizes

Delivery company Deliveroo sent a notification to its customers to remind them to wish their mother a happy birthday. A missed message for Internet users who have lost their mothers.

A message that many could have done without. On the occasion of Mother’s Day this Sunday, May 26, the food delivery company Deliveroosent a text message in very bad taste to his customers.

“Distressing and horrible”

To remind them to wish their mom a happy birthday. A laudable intention on paper, but very clumsy. Many customers have received the notification “missed call from mom”. Which could have been commendable or funny for some, but which turns out to be inappropriate for people who have lost their mothers.

Thus, on X, many Internet users denounced this notification. One, writes: Big thought to all those who, like me, had their hearts sink when seeing this notification because they no longer have the chance to receive missed calls from their mother ».

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A notification which provoked several reactions, with other Internet users responding: “ Honestly, I was stuck for a few seconds and my heart sank so hard… “, or ” very clumsy indeed Deliveroo. Hoping that the rest of your day will be more pleasant “.

Another criticizes: “ I would like to explain to Deliveroo how distressing and horrible this can be, but I prefer to uninstall their service. »

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Yet another denounces: “ A very sad day already, but receiving this Deliveroo notification was not obligatory. Thinking of everyone who has lost their mothers, we are together. »

Faced with these dozens of negative messages, the company apologized to the service Tech&Co from BFMTV. We regret sending this notification, it was a mistake on our part and we apologize to anyone who may have been hurt by this message. »reacted the company.


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