Cheese, fruit, fish… have you reduced your consumption of fresh produce? : News

Cheese, fruit, fish… have you reduced your consumption of fresh produce? : News
Cheese, fruit, fish… have you reduced your consumption of fresh produce? : News

According to a Kantar study, sales of fresh produce in supermarkets have fallen over the past five years, reports TF1 Info. Inflation is to blame, but not only that.

11% drop in five years. According to a study carried out by Kantar, sales of fresh products in supermarkets have fallen in recent years, our colleagues from TF1 Info report on Sunday May 26. French consumers seem to increasingly prefer vacuum-packed products, generally processed products, to fresh products. Cheese, fish and fruit are among the most shunned fresh products, specifies TF1 Info.

One of the reasons given by consumers who pass on fresh produce is the price. “We buy some, but perhaps a little less than before because the prices have increased significantly”, says a customer interviewed in a TF1 Info report. According to the consumer price index published by INSEE, the prices of fresh products increased by 9.5% between 2022 and 2023.

More money…and more time

But inflation is not the only reason why the French are turning away from fresh produce. Prepared meals save a lot of time. “When you come home late from work, with the children, it’s more practical”, summarizes a woman with TF1. The rise of home delivery, with platforms offering this service, also discourages the desire to cook fresh products. Students, too, struggle with fresh produce that they have difficulty storing in their small fridge.

published on May 27 at 7:00 a.m., Adèle Delaunay, 6Medias

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