Industrialists meet at the AZIAN Business Forum 2024

Industrialists meet at the AZIAN Business Forum 2024
Industrialists meet at the AZIAN Business Forum 2024

The Aïn Sebaâ-Hay Mohammadi Industrial Zone Association (AZIAN) organized, Thursday in Casablanca, the AZIAN Business Forum 2024, with the aim of strengthening the competitiveness of Moroccan industrialists and highlighting commercial opportunities within various industrial ecosystems in Morocco.

Placed under the theme “Ecosystem of industrial companies, locomotive of growth and catalyst for competitiveness”, the AZIAN Business Forum 2024 is committed to exploring new perspectives to respond to the current challenges of companies in an increasingly complex economic context. , and is intended to be a framework conducive to discussions and reflections on the major challenges facing the Moroccan industry.

Speaking on this occasion, the president of AZIAN, Mohamed Fikrat, declared that the association has always aimed to support national industry and associative initiatives, and to support innovative actions in the industrial field. .

In this sense, reports MAP, Mr. Fikrat underlined the quality of the synergies and the relevant interactions between the members of the association which contributed to the creation of significant opportunities, thus strengthening economic growth and promoting the development of the sector industrial.

Referring to the successful partnerships between AZIAN members, Mr. Fikrat also indicated that the facilitation of collaboration between various companies and institutions has made it possible to create a solid network where the exchange of knowledge and skills is encouraged.

These strategic alliances have not only strengthened cooperation, but also stimulated innovation, allowing manufacturers to remain competitive and adapt to rapid market changes, he added.

For his part, the president of the General Confederation of Moroccan Enterprises (CGEM), Chakib Alj, affirmed that the industrial business ecosystem model has become a major pillar of the economic and technological landscape in our country. In this sense, he explained that this success is based on a collaborative approach involving government, businesses, universities and civil society.

In less than a decade, Morocco has become an African leader and a key player in global supply chains in the aeronautics and automotive sectors whose ambition is to achieve a rate of local integration by 80% by 2030 and to produce one million vehicles by 2025, noted Mr. Alj.

He added that the redistribution of global value chains is a unique opportunity to strengthen the Moroccan industrial fabric and improve its competitiveness. Mr. Alj further noted that the Kingdom’s current industrial policy places sovereignty at the heart of its priorities, in particular by strengthening confidence in the Moroccan product, already recognized for its quality.

Furthermore, he stressed the importance of accompanying business support measures with initiatives aimed at encouraging the participation of small and medium-sized businesses, simplifying submission procedures and reducing reference requirements.

This meeting took place in the presence, in particular, of the Minister of Industry and Commerce, Ryad Mezzour, the Minister of Economic Inclusion, Small Business, Employment and Skills, Younes Sekkouri, the President from the Casablanca-Settat Regional Council, Abdellatif Maâzouz, as well as several personalities from the industrial sector and regional officials.

A non-profit association, AZIAN was created in 2016 to give new impetus to development and represent all economic players in the oldest industrial zone in Morocco. AZIAN has therefore set itself the mission of making the Aïn Sebaâ-Hay Mohammadi industrial zone more competitive, creating values ​​and wealth for its members and their stakeholders.

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