Azian Business Forum 2024: A dynamic of innovation and industrial growth in Casablanca

Azian Business Forum 2024: A dynamic of innovation and industrial growth in Casablanca
Azian Business Forum 2024: A dynamic of innovation and industrial growth in Casablanca

Lhe forum highlighted the crucial importance of industrial companies in the Moroccan economy and explored ways to strengthen their role in global value chains.

MohamMed Fikrat, president of the Ain Sebaâ- Hay Mohmmadi Industrial Zone Association (AZIAN), recalled that this association, created in 2016, strives to make the Aïn Sebaâ – Hay Mohammadi industrial zone more competitive and value-creating. . This year’s forum, the third organized by the association, focused on the importance of business ecosystems as levers of growth and catalysts for competitiveness. Fikrat insisted on the need to create opportunities for contact between different companies to promote collaboration and innovation.

“We are aware that collective intelligence, synergy between different companies can only bring added value and more growth and will encourage investment in the profile of the socio-economic development of our country,” declared the president of AZIAN.

In his opening speech, Ryad Mezzour, Minister of Industry and Trade, highlighted the central role of industrial companies in value creation, innovation and economic growth. “Industrial companies are not isolated entities, but essential links in complete chains of action, exchange and collaboration,” he declared. He also highlighted the importance of industrial infrastructure to stimulate economic and social development, attract investments and encourage exports.

The minister recalled government initiatives such as the National Industrial Strategy and the Industrial Acceleration Plan, which made it possible to develop quality infrastructure meeting international standards. These initiatives have transformed the Casablanca-Settat region into a popular destination for investors, thanks to its modernized industrial zones.

The forum also highlighted the importance of industrial associations in adapting sectoral policies and the collaboration between different companies and associations which is essential for the effective implementation of industrial strategies.

For his part, Younes Sekkouri, Minister of Economic Inclusion, Small Business, Employment and Skills, highlighted the importance of industry not only as a productive force, but also as a strategic component to meet economic challenges. He called for recognition of the particularities specific to each industrial sector and the development of robust policies to promote economic growth and job creation.

Referring to the restructuring and modernization of the Ain Sebaâ industrial zone, Abdellatif Maâzouz, president of the Casablanca-Settat Regional Council, considers this zone as an expanding industrial hub. It employs nearly 40,000 workers, and represents a concrete example of Morocco’s efforts to improve the competitiveness of its industry. He highlighted regional investments aimed at improving infrastructure and attracting more investment, both national and international.

The development of a new commercial industrial zones program in partnership with the Casablanca-Settat Regional Council demonstrates the region’s continued commitment to supporting the industrial economy. This program is part of the regional development plan and highlights Moroccan expertise in the development and management of industrial infrastructure.

Present at the forum, Chakib Alj, president of the CGEM, welcomed the efforts made by Moroccan operators in terms of integration in the industrial field in general and particularly in that of the automobile.

“Today, I am attending the AZIAN event, an industrial zone that is more than a century old and which continues to develop thanks to its ecosystem and the vision of Moroccan operators. Now we have the example of the proven automotive ecosystem. We started at very low levels of integration, and today we are at over 60%. We have the ambition in the very next few years to achieve 80% integration,” he said. And added that particular attention should be paid to three important levels to achieve this objective and be more competitive, namely the development of human capital, the decarbonization of industry and national preference both in the choice of production products. consumption “Made in Morocco” as well as the accessibility of Moroccan SMEs to state markets.



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