TikTok wants to supervise state media campaigns

TikTok wants to supervise state media campaigns
TikTok wants to supervise state media campaigns


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May 24, 2024 – 03:45

(Keystone-ATS) TikTok will supervise the campaigns of certain state media which seek to influence opinion in other countries. The Chinese social network justifies this initiative by the holding of several major elections in the coming months.

He intends to “counter influence operations during a historic election year”, according to a press release published Thursday on his online site. After the Russian invasion of Ukraine in February 2022, TikTok had already put in place measures to better identify content posted by state media.

The platform had added a label to accounts “held by entities whose editorial production or decision-making process are subject to the control or influence of a government”.

On Thursday, it announced new provisions targeting media accounts “that try to reach populations outside their country of origin on current issues”. TikTok does not mention media or countries, but, according to the New York Times, this system concerns Chinese and Russian media in particular.

A “transparency” report

The affected accounts will no longer be able to be recommended, which means that their content will not be able to appear in the “For You” feed, the default home page on which videos are posted based on an algorithm. .

In addition, “in the coming weeks”, these accounts will no longer be allowed to purchase advertising space for distribution outside their country of origin.

To provide more information on “the hidden influence operations that we are disrupting”, TikTok managers will regularly publish a new “transparency” report.

The social network indicated that it had taken measures, during the first four months of the year, against 15 “influence operations” and removed 3,001 accounts linked to these activities from the platform.

According to the data collected, these campaigns aim to “influence political discourse within the targeted groups, particularly with regard to elections”. TikTok cites in particular an attempt carried out before the presidential election in Indonesia (held in February) and another intended to “amplify certain discourses on British domestic politics”.



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