Coca-Cola will invest $175 million

Coca-Cola will invest $175 million
Coca-Cola will invest $175 million

The Kenyan soft drinks market is one of the most attractive on the continent with a turnover of $3.7 billion projected this year and growth of 10% on average annually by 2028. The American beverage giant soft-drinks is already positioning itself in the race

In a press release from its subsidiary which coordinates its business in Africa, Coca-Cola Beverages Africa (CCBA), the American soft drinks group announces an investment of $175 million to consolidate its activities in Kenya over the next 5 years. This country is not chosen by chance, the Kenyan market is one of the most dynamic for the American multinational on the continent. According to data aggregated by the Statista platform, sales of soft drinks in Kenya are expected to generate over $3.7 billion this year, with an average growth rate expected to clock at 10% per year until 2028 .

“This investment aims to accelerate the expansion of the capabilities and skills of the Coca-Cola system which includes The Coca-Cola Company and its authorized bottler Coca-Cola Beverages Africa,” explains its CEO, Sunil Gupta.

Few details of this investment plan have leaked but we know that Coca Cola currently operates 6 beverage production units and distributes its products through around fifteen flagship brands in the East African country. Furthermore, as part of its sustainability program, the soft drinks giant is investing in several areas, including waste management (food and beverage packaging), water management and even local supply through the creation of networks of local producers.

By AJ.SEditorial Committee

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