Imad Barrakad in the top 25 global leaders in the tourism industry

Imad Barrakad in the top 25 global leaders in the tourism industry
Imad Barrakad in the top 25 global leaders in the tourism industry

Hespress FRMonday May 20, 2024 – 12:14

Forbes Middle East has just announced the ranking of the 100 most influential leaders in the tourism industry in the MENA region and positions Imad Barrakad, Director General of the Moroccan Society of Tourism Engineering -SMIT- in the top 25 of this list.

Mr. Barrakad was recognized for his remarkable contributions in the field of engineering and tourism investment. A recognition that highlights his dedication, expertise and contribution to the development of the sector.

SMIT played a key role in the recovery of the sector after the pandemic, in particular by supporting professionals to improve the quality of their offer and services. It should be remembered that SMIT was tasked by the Government with operationalizing support measures for the sector, which enabled businesses to be saved, avoided massive job destruction and prepared for recovery.

SMIT also manages the support launched as part of the reconstruction and upgrading program for tourist accommodation establishments affected by the Al Haouz earthquake. Support that allows impacted establishments to carry out upgrading work and resume their activities.

Since then, tourism has reached several historic milestones and achieved several records. The year 2023 saw the arrival of more than 14.5 million tourists. A dynamic which confirms the appeal of Morocco as a tourist destination of choice, meeting the expectations of national and international travelers.

This consecration is further recognition of the efforts made by Morocco under the High Directives of King Mohammed VI.

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