The Hublot Unico Experience, an immersion in digital luxury

The Hublot Unico Experience, an immersion in digital luxury
The Hublot Unico Experience, an immersion in digital luxury

PortholeSwiss pioneer of watchmaking, continues to revolutionize the field with the launch of theUnico Experience, an immersive initiative that highlights its famous in-house chronograph movement. From May 14 to 18, 2024, this unique experience offered fine watchmaking enthusiasts a rare opportunity to dive into the heart of Hublot’s watchmaking process, directly from their digital devices.

A meeting between tradition and high technology

Designed around movement Unico chronograph, developed in-house, this digital experience allows visitors to interactively discover the intricacies of this exceptional mechanism. The caliber HUB1280 is displayed in 3D, offering users a detailed view of its components and final assembly, highlighting Hublot’s expertise and innovation in luxury watch manufacturing.

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Virtual interaction with master watchmakers

The most impressive aspect of the Unico Experience is the ability for visitors to interact directly with a watchmaker. For a privileged few, this exchange will be orchestrated by a real master watchmaker from the Manufacture in Nyon, who will intervene via a digital avatar. This interaction offers an educational and personalized dimension, rarely accessible to the general public.

Extreme customization with the special configurator

As the highlight of the visit, a special configurator allows guests to design their own watch. This module offers a varied choice of materials for the case, colors for the bezel and dial, as well as different styles of straps. Customers can also add a personal touch to their watch, by adding a name, initial or special date.

An innovative partnership with Epic Games

To create this immersive experience, Hublot partnered with Epic Games, using cutting-edge technologies like Unreal Engine and MetaHuman. This partnership illustrates Hublot’s commitment to innovation and its desire to enrich the customer experience through cutting-edge technologies.

A continued commitment to innovation

Ricardo Guadalupe, CEO of Hublot, expresses his enthusiasm: “ At Hublot, we are delighted to present the Unico Experience, which demonstrates our unwavering commitment to innovation and excellence in the field of watchmaking. This immersive journey not only highlights our famous in-house developed Unico chronograph movement, but also offers our valued collectors an unprecedented opportunity to interact with our watchmakers in a digital world. »

The art of fusion: A brand philosophy

Since its founding in 1980, Hublot has constantly innovated, mixing luxury materials and cutting-edge technologies. The brand is recognized for its bold designs and use of innovative materials such as titanium, ceramic, and sapphire, constantly pushing the boundaries of watchmaking.

The Hublot Unico Experience is more than just a technology demonstration; it is a celebration of know-how, tradition and innovation. By allowing such direct and personalized interaction, Hublot is not only showing off its skills, but truly engaging its customers in the art of watchmaking.



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