Sustainable development: how AI can transform CSR and QHSE in Morocco

Yassine Karimgeneral director of Tennaxia Consultingset the tone by emphasizing the importance of the theme addressed: “The subject of sustainability 4.0 is now central to business strategies. It is about reinventing our management approaches, by placing theIA at the heart of the processes RSE et QHS“. This declaration opened the debate on the potential offered by new technologies to support companies in their social responsibilities.

Subsequently, the speech of Khalid Baghrigeneral director of the Moroccan storage company (SOMAS)captured the attention of the participants when he illustrated the direct impact of CSR on the performance of his company. “At the house of BAGSthe path to CSR has transformed our industrial approach. As leaders in strategic storage of gaz au Moroccowe have integrated the principles of sustainability into our DNA. This approach is not simply a regulatory obligation, it is intrinsic to our long-term strategy.” Baghri reminded that sustainability is not a theoretical concept: “There cannot be performance without CSR, and there cannot be CSR without performance. These are two inseparable concepts which guarantee the sustainability of businesses and their acceptability in society.”

AI to help companies in their CSR approach

Experts are unanimous in saying that AI has enormous potential to transform companies’ CSR approaches. These include in particular the algorithms capable of analyzing massive volumes of data to identify energy inefficiencies. In addition, thanks to AI, companies can monitor their environmental, social and economic impacts in real time, and react quickly to correct any deviations. Hence the importance of collecting and managing data. This point was raised by Zouheir Lakhdissitech entrepreneur and consultant artificial intelligencewho explained how AI can turn this problem into an asset: “The amount of data generated by companies is exponential, but its management still remains a challenge. AI makes it possible to centralize, analyze and use this information to improve CSR and QHSE approaches, particularly in industrial sectors.”

He also highlighted the growing interest of Moroccan companies in adopting these technologies: “The prospects for AI in the context of CSR in Morocco are very promising. Local businesses have a growing appetite for these solutions that not only optimize performance, but also strengthen their image as responsible stakeholders.”

Remember that during this meeting, the official signing for the creation of the subsidiary took place Africa of SymaleaN. Tennaxia Consultingexclusive representative of SymaleaN in Morocco and soon on the entire African continent, played a key role in this expansion. SymaleaN Maroca subsidiary of the French group SymaleaN, specializes in the publishing of solutions digitales intended to optimize the performance of the Systems quality management, security et environment.

During this event, Tennaxia Consulting and AI Crafters signed a partnership aimed at formalizing their collaboration. This partnership aims to pool their respective expertise and resources in order to offer joint consulting and implementation services, allowing companies to integrate artificial intelligence solutions into their QHSE management systems. Both parties undertake to cooperate in a transparent and equitable manner, setting common objectives, while reaffirming their commitment to a sustainable development and inclusive.

AI to help companies in their CSR approach

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