The prestigious Chérifienne brands put on a show – Today Morocco

The prestigious Chérifienne brands put on a show – Today Morocco
The prestigious Chérifienne brands put on a show – Today Morocco

This major automotive event, launched on May 1, allows visitors to make fascinating discoveries through brands that complement each other for all segments and for different types of customers.

The second edition of the “Salon au village auto” continues until June 15, with lots of new products, drive tests, promotions, etc. Thus, the Centrale Automobile Chérifienne (CAC) and its network of dealers in Morocco invite visitors to come discover the offers of this event. Launched on May 1, this show is distinguished this year by the exhibition of the prestigious Chérifienne brands, namely Audi, Cupra, Seat, Skoda and Volkswagen. For this second edition, visitors who love experiences and thrills are invited to make, according to the organizers, fascinating discoveries. “Our show presents brands that complement each other. There is something for all tastes, all segments, all prices and for all types of customers,” said Allal Benjelloun, CEO of the CAC, before adding that “Q8 Plug-in Hybrid, the all-new Tiguan, the Touareg FL, the plug-in hybrid Cupra Formentor and many other models put on a show for a month and a half at the show.

La Chérifienne in 2nd place in the Top 10
This Show constitutes, according to the organizers, the best opportunity for the CAC to draw up its annual report. 2023 was, according to the organizers, a very mixed year for the sector. Sales have suffered for the known reasons of supply, global instability, etc. and despite this unfavorable situation, La Chérifienne has managed to achieve positive growth of 9% and is ranked second in the Top 10 companies. of the sector. “Its results are the fruit of a policy focused on strengthening the network covering the main cities of the Kingdom, the launch of new products, new brands, financing solutions, digitalization including the Volkswagen Group Morocco Fleet solutions site offering to its users/customers with price simulators, financing methods, etc.,” said the same Source. The customer remains at the center of all CAC concerns, with a wide range of services offered to them. The goal is to offer a unique customer experience that reflects the prestigious brands represented and to position the showroom experience in line with international requirements and standards. The services in question offered range from end-to-end support to maintenance and repair agreements, by providing workshops dedicated to customer fleets, a mobility service… “Customer quality is, for us and for our dealers, essential, we are not in an approach of volume activity and gain of market shares, but rather an approach of quality of service in the image of the quality of our brands and our cars”, underlined Mr. Benjelloun. Remember that founded in 1929, CAC is the exclusive importer in Morocco of the Volkswagen, Volkswagen Utilities, Audi, Skoda, Seat, Porsche and Bentley brands and the latest Cupra. It has always been keen to develop a real identity for each of its brands by making them unique in their market segment. The group obtained its official Volkswagen representative card in Morocco in 1951. This was followed by the gradual integration of the group’s other brands: Audi (1972), Skoda (2000), Porsche (2003), Bentley (2015) and the latest dated Seat in 2022 and Cupra in 2023.

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