Toulouse. This discount brand has an ambitious strategy to establish itself in the Pink City

Toulouse. This discount brand has an ambitious strategy to establish itself in the Pink City
Toulouse. This discount brand has an ambitious strategy to establish itself in the Pink City

By

Margot Fournie

Published on May 13, 2024 at 6:04 a.m.

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The number of stores Normal is still expected to increase in the metropolis of Toulouse.

For the moment, there are four stores, with a store on rue Saint-Rome, another on rue d’Alsace-Lorraine, one in Fenouillet, and the last in Portet. But the Danish discounter, specialist in beautyof the snacks low price, not going to stop there.

Another store opened on Wednesday April 24 at the Saint-Georges boutiques shopping center. A chosen location because it is a place of passage that people use to reach the city center. This flow of passers-by being one of the keys to commercial success.

“There could still be four to five openings”

But, “there could still be four has five openings » in the Toulouse area. “We aim to increase the number of points of sale. I hope that one day we will be Labège and to Blagnac to complete our network,” says Valentin Gaudardhead of brand expansion.

In the meantime, the other scheduled opening “will take place in July at the Reflets shopping center in Compans-Caffarelli. We are considering July 20, but it is not a definitive date,” he continues.

Locations are always strategic

Almost a subway station very busy, this location is strategic. “Compans is an office district. People work there. We are in a niche of small complementary races,impulse purchases », underlines Valentin Gaudard. Thus, the shopping gallery promises to be an ideal setting.

It has regained color thanks to a renovation program, which took place between 2015 and 2017, amounting to 25 million euros. New brands regularly come to strengthen its range of shops and customers, who had abandoned the center, starts to come back for several years, despite the departure of flagship brands like Habitat, which liquidated its stores throughout France.

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