According to an OpinionWay survey for Perifem, consumers are now reassured by alternative solutions, such as tickets received by email, which replace paper tickets.
Since August 1, 2023, the end of receipts and bank cards in stores came into forceA provision of the law of February 10, 2020, postponed several times, whose objectives are to combat the colossal waste of paper (30 billion tickets per year) and to promote the circular economy.
If the customer still has the possibility of obtaining itit is up to him to request it and no longer for the trader to do it automatically. The only exception: purchases of so-called durable goods, benefiting from a guarantee and an amount greater than or equal to 500 euros, give rise to the mandatory printing of a ticket.
RMC Conso: Cash register receipt, is it really the end? – 12/09
A year later, it seems that the French are gently adopting this change. According to a survey* by OpinionWay for Perifem, 75% of them are in favour of this removal.
28% of French people today refuse to print tickets more than before and 26% demand a dematerialized ticket more than before.
The majority of consumers continue to demand a ticket
While in most cases consumers still request to print a ticket, fewer are doing so compared to last March (according to a similar survey).
In a grocery store, 70% of consumers continue to ask for a paper ticket, which is 6 points less than in March. 81% do so in a household appliance store, which is 10 points less than in March.
In a home goods store, 76% of respondents do so, 9 points less than five months ago. In a clothing store, 77% of respondents want a paper receipt, 6 points less.
Even for a gift, the demand for a paper ticket, although more practical for an exchange, is declining: 81% require it, i.e. 6 points less than in March.
Paradoxically, it is only in bakeries that the desire to have a ticket has increased over five months: 39% of customers are in this case, i.e. 4 points more than in March.
The initial fears are gradually disappearing, particularly thanks to alternative solutions offered by retailers, such as electronic tickets (75% of those questioned expressed a preference for this method).
The brakes fade
To do this, 48% of those surveyed say they opt to transmit their email address, 32% via their loyalty card and 13% by SMS (which involves giving their telephone number).
While 65% of them are still bothered by giving personal information in front of other customers, that’s 5 points less than in March. They are also 58% who don’t really appreciate giving personal information to a salesperson or cashier, but that’s 12 points less than five months ago.
However, 24% of French people do not want to receive electronic receipts and therefore transmit personal information.
“This study shows the slow transition of the French towards the dematerialized receipt and the change in habits. There is still a lot to do but despite their refusal in principle stated last year, we see that fears are fading and that the French are becoming familiar with the dematerialized receipt”, comments Franck Charton, General Delegate of Perifem.
*: the OpinionWay study for Perifem was carried out on a sample of 1,056 people representative of the French population aged 18 and over. The sample was questioned by self-administered online questionnaire on the CAWI system. Survey carried out on May 15 and 16, 2024.
Olivier Chicheportiche BFM Business journalist
