The Société des Boissons du Maroc (SBM) achieved a consolidated turnover of 1.11 billion DH in the first half compared to 12.08 billion DH a year earlier.
“1This decline is mainly explained by the change in consolidation scope following the sale of the “Water” activity in 2023,” underlines the SBM in a press release. On a comparable basis, consolidated turnover fell by 1%, due to the reorganization of the portfolio of international and local brands and those intended for export. “This decline was offset by the strong growth of the Group’s emblematic own brands which strengthened their positions on the local market, and by the launch of innovations,” explains the industrialist.
At the end of last June, performance was impacted by the 35% increase in the domestic consumption tax (TIC) on beers. Although limited, the gradual impact of the increase in this tax on sales prices had a negative impact on expenses for the half-year, the SBM would like to point out.
In this context, the operating result stood at 118.7 million DH, compared to 187.5 million DH. The company thus recorded a net profit, Group share (RNPG) of 74.8 million DH against 111.8 million DH for the same period in 2023.
