With a substantial budget of 720 MDH, the Go Siyaha program aims to support no less than 1,700 companies by 2026. It offers an investment bonus of 35% for investment projects of 1 to 10 MDH including tax in tourist activities as well as a 30% bonus for projects in accommodation below 10 MDH including tax.
Will the “Go Siyaha” program succeed where other programs aimed at the tourism sector have failed? All hopes in this direction seem justified, particularly at the level of the Agadir destination where the hotel park needs an urgent makeover while a large part of the capacity is currently burdened by the closure and dilapidation of several establishments. classified. “Go Siyaha” was launched with the support of Maroc PME as part of the 2023-2026 roadmap of the Ministry of Tourism.
The Agadir stopover to promote this support system for businesses in the tourism sector and cooperatives brought together a plethora of operators at the Agadir Chamber of Commerce, Industry and Services (CCIS).
Among them, representatives of the regional tourism delegation, the CRI, the regional section of the CGEM, the CRT Agadir Souss-Massa, the Regional Development Company (SDR) of tourism and the SDR Smart Tourisme. Objective of the meeting: to raise awareness among the region’s tourism fabric, those carrying out new investment projects and those with technical support needs. Companies and project leaders were supported during meetings with representatives of the Maroc PME agency.
Two investment bonuses
For the Agadir destination, the program focused on entertainment and leisure activities, taking into account the orientations of the 2023-2026 tourism roadmap. In the Souss-Massa region, whose tourism application contract is being finalized, emphasis was placed on the nature, trekking & hiking, beach & sun, nature & discovery sectors, as well as that domestic tourism by the sea.
With a substantial budget of MAD 720 million, the Go Siyaha program aims to support no less than 1,700 companies by 2026. It mainly targets companies in creation, under Moroccan private law, with seed projects of activity, planning in their business plan to achieve over the next three years an annual turnover (excluding tax) less than or equal to 200 MDH. Businesses in creation are those that have not achieved any previous turnover and have a project to start up an activity in addition to cooperatives.
The program offers an investment bonus of 35% for projects of 1 to 10 million dirhams including tax in tourist activities in addition to a bonus of 30% for investment projects in accommodation less than 10 million dirhams including tax . Applications are submitted via the Jisr L’mokawala platform made available by Maroc PME.
632 MDH for the renovation of hotels
With the launch of a new call for expressions of interest, the sixth of its kind, by the SDR Tourisme in favor of the tourism industry, to benefit from the financial subsidy up to 30% of the total cost of the renovation of establishments , this program resulted in a total investment of 632 MDH for the renovation of the Agadir hotel park (program geographically limited to hotel establishments in the city of Agadir).
In detail, this concerns 516 MDH injected by tourist accommodation establishments and 116 MDH in the form of financial contribution from the subsidy of this program endowed with an amount of 120 MDH after its activation in February 2020.
Another contribution and not the least, the renovation, currently in progress, of almost a third of the hotel capacity of the destination estimated at 29,437 beds, or 7,721 beds currently being renovated despite the conditions considered restrictive by hoteliers and the slow pace work on subsidized projects within certain hotels for several reasons (administrative arrangements, granting of authorizations and planning of work, etc.).
Today, this figure is expected to increase during the next AMIs. Currently, following the launch of six AMIs, the equivalent of 17 hotels will benefit from this subsidy mechanism.
Yassine Saber / ECO Inspirations
