We don’t all have the same definition of coffee.
While some swear by espressos, others like filter coffee, which its detractors call “sock juice.”
But it is making a comeback at our breakfast table, noted 8 p.m. on TF1.
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WEEKENDS 8 p.m.
You like it tight and full-bodied. Espresso, a great classic of hot drinks, could well give way to filter coffee, as we see in the 20H report at the top of this article. The Caféinoman boutique, which is also a coffee shop, offers many espresso machines for sale, but after a surge, these models have some concerns. In recent months, it is another process, outdated for a time, which is attracting customers: the filter coffee maker. In 2023, demand will jump by 20%. Expect around twenty euros for manual models, and up to 260 euros for a high-end electric coffee maker.
More economical than capsules
Giving up short coffee and returning to grandma’s coffee is the choice of the caffeine addict met by our team. A week ago, Mehdi Zoghbi bought an electric coffee maker. He invested 40 euros with an objective not of taste, but rather of economics. “For the month, I had more than 100 euros for capsules, and for filter coffee, I have less than 50 euros per month”, he confides at the microphone of TF1. By moving away from the bitterness of espresso, he went from eight capsules a day to just four spoons of ground coffee.
“Slow coffee”
Old-fashioned coffee is emerging from oblivion, and intends to restore its image. At the Loutsa roaster, filter coffee workshops take place three times a week. Brew your coffee slowly, we call it the gentle method. The trainer introduces novices to the very serious “slow coffee”, literally “slow coffee”. And to prepare this exceptional beverage, far from sock juice, you need precision. Purified water at 92°C, Kenyan coffee beans, drip filtration Gestures that would reveal all the aromas of the coffee.
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Rich in taste, quality filter coffee today ranks among the greatest vintages. “There are many similarities between wine and coffee. And even, I am a little biased, in coffee, there is an even greater aromatic complexity than in wine”, specifies Guillaume Langloy, roaster at Loutsa. This type of very tasty filter coffee is five times more expensive on average than that sold in supermarkets. But its success is undeniable, and sales increased by 10% last year.
