Already… Easter eggs in the supermarkets rays! Why the big brands start all the holidays earlier and earlier

Of course, we are still far from the tons of chocolates available in supermarkets, and not all are “equipped”. But, even on the internet, you can already order it on the Carrefour site, for example. The range is already quite wide, with a promotion of -15 % to the purchase of two sachets. At Delhaize and Colruyt, on the other hand, nothing is yet available on the site, but it is not excluded that certain physical stores are already playing the game.
At the end of the summer, the fall and Halloween decorations have already arrived in certain stores: “It is more and more an enigma”
But how to explain such an early arrival? Does this really respond to a request? Pierre-Alexandre Billiet, CEO of Gondola and expert in the sector, had already given us a few tracks last August, when the decorations … Halloween were already available at Action. “”I must say that it also surprises me, even for me, it’s more and more an enigmahe smiled. It’s actually quite similar to what’s going on with Christmas. First there is a practical side, because it is easier to put it all in place early, at the organizational level in stores. But, above all, mass distribution is increasingly seeking to create moments that attract attention.“
To get there, you have to create themes that will surprise consumers. “”Their objective is that the races are not only amenities, but an appointmenthe continues. But I wonder if it is necessary to start so early. And then, social networks play a role, with this Anglo-Saxon influence.“