Tesla realizes a catastrophic month of January in Europe

The fall of the American giant Tesla continues on the European market. The first figures for 2025, those of January, are very bad. The brand seems to no longer have wind in its sails with motorists.
Tesla in Chute Libre in Europe
In January 2025, Tesla knew a significant drop in sales in Europe. In total, the brand of Elon Musk records a decrease closely 50 % Compared to the previous year at the same period. In France, registrations drop by 63 %, from 3,118 vehicles in January 2024 to only 1,141 in January 2025. Thus, Tesla is in the grip of an unprecedented crisis on the European market.
This trend is also observed in other European countries, especially in Sweden, where registrations drop 44 %, and in Norway, 38 %. Several elements explain this drop in sales. On the one hand, Elon Musk’s political positions affect Tesla’s image in Europe. A novus group survey in Sweden reveals that the proportion of people with a positive opinion from Tesla increased from 19 % to 11 %, while negative opinions increased by 47 % to 63 %.
At the same time, increased competition from Chinese manufacturers, such as Byd, Nio and Xpeng, offers competitive electric vehicles in terms Price and technology, attracting an increasing part of European consumers.
The manufacturer tries to go up the slope
To counter this trend, Tesla has just launched an updated version of its flagship model, Model Y, in Europe, in the United States and Canada. This new version offers improved autonomy and modernized design. In addition, it includes a luminous bar at the front inspired by the Cybertruck. Deliveries From this model should start in March 2025 in continental Europe. Thus, Tesla hopes to straighten the bar from the end of the first half of the year.
Despite these efforts, Tesla will have to overcome significant challenges to regain its position on the European electric vehicle market, in particular by continuing to innovate while mastering the price of its vehicles. Without this, European motorists may turn more and more towards Chinese competition.
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