In January, the market does not stop coughing
The beginnings of complicated years follow each other on the B2B market. In 2024, the end of the bonus for companies, announced in February, took short companies already engaged in the renewal of their park. This year, here they are starting exercise 2025 in a Abyssal in the regulatory and fiscal level.
While the finance bill has still not been adopted by Parliament, the situation encourages businesses … not to be undertaken. In the absence of clarity, companies prefer to consolidate their long -term rental contracts (extension of current deadlines) and push the renewal of their vehicle fleet. No miracle, therefore on the new market in companies in January 2025.
The rental companies repel their investments
Pending clear taxation, Professionals, at the forefront of which the long -term rental companies have slowed down their purchases. For Marc Mortureux, Managing Director of PFA. “” The context remains very uncertain and is not very conducive to expenditure ”.
The ambient wait -and -see attitude translates, in a fall of 11.5 % of registrations on the B2B channels according to the figures PFA / AAA Data. Main impacted: long -term rental companies. With just over 33,500 registrations, players in the sector have lost – 17 % of their business volume. Pending clear taxation, they have slowed down their purchases. « We are a continuation of the second half of 2024, which was very gloomy ”observes Marc Mortureux.
Despite this net slowdown in cars, The LLD remains the main animator of the B2B With 15 % of the global automotive market. Societies registrations lose 6 % over the month and represent 13 % of the national automotive market in January. Electric models continue their breakthrough and display an increase of approximately 30 % (6,618 registrations). The penetration of hybrid models in park also continues its increase (+13.1 %) with the exception of rechargeable hybrids decreasing almost 60 %.
Hello sadness for the vul
On the utility side, the year begins on a very very slow tempo. Registrations fell by 10.1 %, with 25,281 units put on the road against 28,218 a year earlier. On the other hand, compared to December 2024 (33,215 registrations) deflation is clearly more severe. The market loses in a month almost a quarter of its volumes (-23.7 %).
The fall is brutal for Citroënat -30.5 %, and to a lesser extent for the entire Stellantis group (-13.8 %) which despite this reverse remains the leader in the segment with 39, 4 %of market share. It is ahead of the Renault group (27.9 %) which lost 11.1 % of its sales in January. A gloomy atmosphere from which Peugeot emerge (+3.7 %) and especially Toyota, whose volumes fly by 49.3 % (1,353 registrations). A good performance to credit its proace models. The Japanese manufacturer now occupies fifth place in the national ranking behind Ford in decline (-6.7 %).
