Jacques Serais / Photo credit: GEOFFROY VAN DER HASSELT / AFP
4.17pm, 08 November 2024
Mediatransports, the company which manages advertising panels in SNCF stations and the Paris metro, had refused to broadcast the promotion of Jordan Bardella's book. The Fayard publishing house has decided not to stop there and is taking the matter to the Paris Commercial Court.
This is a new twist in the affair between Hachette (Fayard) and the Mediatransports group, the agency which manages the advertising panels of the SNCF and the RATP. At issue: the book What I'm looking for by Jordan Bardella, which comes out in bookstores on Saturday November 9. Lawyers Sarah Saldmann and Christian Charriere-Bournazel have decided to take the matter to the Paris Commercial Court to protest against Mediatransport's decision not to broadcast an advertising campaign for the work of the president of the National Rally.
Last September, Hachette made a request to Mediatransports for a poster campaign “for an unknown author”. The only constraints then defined by the management with the publisher in the case of the exhibition of a political figure, according to our information: “pay attention to the catchphrase” and remain as “neutral as possible”. The two parties agreed that this campaign would take place from November 25 to December 17.
The publisher criticizes an unfounded decision
This was without taking into account the reaction of the SUD-Rail federation which, the day after the leak in the press of the upcoming release of Jordan Bardella's book, put pressure on Gares et Connexions so that this poster campaign would be refused on the grounds that it would be “in the service of a far-right political party”.
Thus, seven days after the advertising order was signed between the two parties, Mediatransports finally chose to backtrack, considering that this campaign would take on a political character, relying in particular on one of the articles of the conditions general sales. A decision which is unfounded in the eyes of the publisher, hence the decision to refer the matter to the Paris Commercial Court.
Related News :