33,000 books sold during the Montaigu Book Spring 2024

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The partner booksellers of the Montaigu literary festival (Vendée) recorded a 13% increase in their turnover compared to 2019, the reference year until then. The illustration of a successful edition, beyond the commercial observation.

The queue was long in front of the stand of Agnès Martin-Lugand, honorary president of the Montaigu Book Spring 2024. | WEST FRANCE


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  • The queue was long in front of the stand of Agnès Martin-Lugand, honorary president of the Montaigu Book Spring 2024. | WEST FRANCE

Booksellers can rub their hands. And rejoice in the appetite for reading demonstrated by the 2024 edition of Printemps du livre de Montaigu (Vendée). From April 19 to 21, the 34e edition of the literary salon has listed “nearly 40,000 visitors”. A figure which echoes the long queues observed on site.

General literature and advanced youth literature

This influx materialized in book sales. The event’s partner bookstores saw their turnover jump: it…

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