Eurowings has received the coveted four-star seal from Skytrax, a British management consultancy specializing in aviation. This means that the German airline is increasingly differentiating itself in the market segment of so-called low-cost airlines from competitors such as Ryanair or Wizz Air, which each have a three-star rating from Skytrax. For Eurowings, the award is the most visible proof to date of its successful reorientation from the former NRW low-cost airline to the value airline for Europe.
Massive investment in fleet
The second largest German airline after Lufthansa has not only invested heavily in the renewal of its Airbus fleet (including the purchase of 13 brand new A320neo and A321neo aircraft worth USD 1.5 billion), but has also consistently improved products and services on board and on the ground: lounge access for business and status customers, award miles with Europe’s largest loyalty program Miles & More, the free middle seat from ten euros or flexible rebooking options up to 40 minutes before departure are now unique selling points in the Eurowings market segment. The company’s successful economic turnaround is encouraging further investments in products and services.
Eurowings CEO Jens Bishop: “Eurowings stands for affordable flying with more ease, but also for reliability and high-quality services. The four-star seal from Skytrax reflects what we have been seeing for some time in numerous statistics and surveys on customer satisfaction. Our crews on board and our teams on the ground work passionately to make a difference and convince more and more guests of Eurowings. They have more than earned this award.”
Strong service awareness among the crew
The Skytrax testers travel through the eyes of the customer. To make their judgment, they evaluate the service of the respective airline comprehensively: in up to 800 areas on the ground and in the air. This includes onboard service, seat comfort, catering, security measures, in-flight entertainment, duty-free offers and other services.
A decisive aspect for awarding the fourth star is the pronounced service awareness and behavior of the Eurowings crews. Compared to the competition, they are “more professional, more experienced and friendlier in their dealings with passengers,” according to the Skytrax analysis.
The onboard product with WiFi, in-flight entertainment and digital reading portal is another differentiating feature. Eurowings also offers a comprehensive service at airports. The German airline stands out from the competition through self-service options for check-in and baggage drop-off, consistent baggage checks carried out in advance and consistent branding.
Since the 1990s, Skytrax has been surveying passengers on the quality of airlines and airports. Of the 74 airlines worldwide in the low-cost segment, to which Eurowings is assigned by Skytrax, only 14 have received the coveted four-star award.
(Business Traveltip)
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