ANISÉE CONTROVERSY – Paris Saint-Germain announced on Monday a partnership until 2028 with the spirits brand historically associated with Marseille. Enough to make many OM supporters lose their cool
A headquarters historically in Marseille, an emblematic drink smelling good on the Canebière, and yet a rapprochement… with Paris Saint-Germain! On paper, this information of a four-year “global partnership” between the Pernod Ricard group and PSG seems to come straight out of the Gorafi. But it is indeed a real agreement, as shown by a video published Monday on the official social networks of the Parisian club, with the former striker Guillaume Hoarau in guest.
All the club’s entities are involved, from the women’s and men’s football teams as a partner to the handball teams as a supplier. “Pernod Ricard will be the club’s sole supplier of champagne and spirits, with dedicated visibility and communication rights as well as tailor-made experiences,” PSG said in a press release.
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