Last week, Colruyt finalized the integration of the match and Smatch bought in the fall of 2023. Most stores will be transformed into Spar.
In September 2023, Colruyt announced the resumption of 57 supermarkets Match and Smatch to the Louis Delhaize group. The Competition Authority has failed the sale of three of them. Of the remaining 54, two have definitely closed: Schaerbeek and Belsele. Last week, the HAL group took stock of the recovery, the assignment of the remaining 52 points of sale and the future of the staff.
Upon recovery, six stores had directly become Spar and seven others had been labeled under another group’s brand (Bio-Planet, Okay or Colruyt). The rest had been temporarily placed under the corporate banner, a particular brand that the group had created during the Battard resumption in 2003.
The entire park included is now experiencing its future
The interest is, while continuing the activities, to analyze the catchment area and customer behavior before choosing an assignment. This work is over today and the entire park taken over is now experiencing its future. It will mainly be Spar (21) next to 14 Okay, 6 Bio-Planet, 8 Colruyt, 1 vintage and 2 professional colruyt. Now make way for work and rebrandingon a case -by -case basis, each point of sale.
The entire park must have turned for 2027: 14 are already in order and 11 new openings are planned by the end of the year. There remains the case of staff. Most of the 950 employees opted to stay in the Colruyt group. Now that the brand of their supermarket has been defined, they will be able to choose to stay there or to evolve in another format of their choice with a possible prior internship.
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