How to gain power in wine tourism?

1 Digitalizing the reservation is essential

Admittedly, there are always people who call and others who send requests for information by email but “Think of everyone you lose”Start-up developing one tourist offer digitalization solution. Christophe Berganini, from the Kaysersberg Valley Tourist Office, in Alsace, abounds by mentioning that the parentheses winemakers it offers are 65 % online and 35 % live. According to Ellhoa, 60 % of Tourist reservations are on smartphone. It is therefore absolutely necessary to have a suitable website.

Olivier Pépin, expert in e-tourism, also recalls that it is necessary to highlight the reservation link On the pages of the site by a dedicated action button, of a distinctive color.

“The first customer experience with your field is that of booking”poses Bruno Delmas. Hence the importance of clear offers on their content, schedules and conditions as well as a Reservation course fluid for the Internet user.

2 Treat your Google page

97 % of Internet users reserving Online tourism start with Google. Be with a page Google my business is therefore essential. It’s free, insists Bruno Delmas, so a shame to deprive yourself of it. From the page, you can switch to the reservation and there is no commission. According to Bruno Delmas, this will remain free, Google’s strategy being “Give the idea that this is the best service that you can have on your phone”.

Olivier Pépin recommends to document well and update his Google My Business information. “Photos, description, opinion, link to the website … Nothing should be left to chance”he alerts. He also signals the visibility gain that can give Things to doa functionality introduced by Google which suggests to users geolocated leisure activities.

3 Multivisible

You have to be « multivisible »Persuades Bruno Delmas. Booking, Airbnb, Get Your Guide, Viator … All these tourist platforms play the card of thewine tourism Because it is part of the experience tourismcurrently very popular. Certainly, these sites Take a commission, often important. For Get Your Guide it is for example 30 %. But the specialist suggests seeing these sums as an investment in digital advertising Because these platforms expose the offer to a large audience.

It should not be feared that they capture all reservationson the contrary. “70 % of Internet users who have seen the offer on large sites will go and get it via Google to book live and benefit from better prices”he reports. “You have to hunt in pack”judge this tourism expert, and therefore not be afraid to rub shoulders with other offers on platforms Because the traveler likes to have a choice. Platforms also provide visibility with international customers. Martin Lhuilier responsible for the Oenotourism pole of Atout France, recalls that the Growth of wine tourism is driven by foreign customers.

4 Save time with suitable management software

Being multivisible implies power synchronize reservations from different channels. This is one of the services developed by the Ellhoa booking solution. It can cover both the management of accommodation and that of wine tourism activities. The Saint Thomas Domaine in Argelès-sur-Mer, in Roussillon, which offers five lodgings, for example chosen it a year ago. Accommodation is praised 70 % live. A booking solution should make it possible to adapt the parameters according to the needs of the domain, to ensure simple navigation while improving the service. The software will, for example, generate a Reservation confirmationa message of prearrived or an email of thanks with the collection of opinions. It can make it possible to offer cards, gift vouchers or private sales.

5 Work the referencing of its offer

“A page = a keyword = a research intention”Pose Olivier Pépin. To find keywords Indispensable for good referencing, he advises to carry out a Google yourself research, with a request corresponding to the activity that we put in place. The search engine will give keywords via its suggestions from other requests.

Always free, Google Trends Lets you know if a word is sought after by Internet users. He therefore recommends working on the titles of offers. “Masterclass assembly at Château Lauduc” is thus much less attractive and efficient in SEO than “tasting five wines at the Château Lauduc estate in Bordeaux”. “Masterclass is not at all sought after compared to a wine tasting”illustrious Olivier Pépin.

6 Be generous in photos

The photos obviously have an important importance for theAttractiveness of the offer. “Put five photos rather than one”recommends Olivier Pépin. The choice is important. He suggests thinking about putting people in action for more dynamism and commitment. He also advises to take care to renew them regularly.

7 Take care

“We are in the advent of customer opinions”notes Martin Lhuilier. Any account: the reception, the quality of the service and its just price of course, but also the ease of reservation or the parking lot. For a more pleasant experience for visitors, Christophe Berganini suggests offering slots by foreign language. It is essential to respond to all avisexplains Manon Savoldelli of Elhoa, even the good ones. Sa platform Allows for example to centralize the opinions and therefore to manage your e-reputation.

Wine tourism, a strategic axis for independent winegrowers

According to theEconomic observatory of independent winegrowers90 % of members welcome the field and 40 % offer oenotourism services. They are 35 % having merchant accommodation whether it be lodgings, guest rooms, hotels or campsites. Besides the offers of each area, the union has set up wine tourism products as a picnic at the winemaker and become a day. The revenue of the wine tourism of all members is estimated at 518 million euros, including wine tourism services and wine sales made in the vault. Oenotourism is therefore already a well -established reflex among the members of the union.

Tools to digitize and rise in power

“We are the best ambassadors of French wine tourism”encourages Ludovic Walbaum vice-president of the independent winegrowers in charge of thewine tourism. To accelerate the movement, the union offers tools so that its members professionalize and digitize their offer in order to conquer new targets.

– Just launched, the reservation platform resa-vignerons-independants.comallows members to benefit from visibility. The union mobilizes on this project 200,000 euros over two years, specifies Jean-Marie Fabre, president of the independent winegrowers. The platform is supported by the Ministry of Tourism as part of an appeal to expressions of interest to encourage thewine tourism.

– to encourage its members to have a booking softwarethe union has also established a partnership with the start-up Ellhoabased in Perpignan. A negotiated rate is offered at 43 euros excluding tax per month or at 455 euros HT annual. In particular, it includes personalized support to configure the reservation tool according to his wishes.

– Another tool, an artificial intelligence module GPT-ŒnoCréatif Created on GPT cat. It is designed to help write the presentation of oenotourism offers By integrating the specificities of the field and those of independent winegrowers. It also allows you to write newsletters or even posts on social networks.