En Answer to an oral question on the return rate of foreign tourists to Morocco, posed by the Authenticity and Modernity Group, the Minister said that as part of the 2023-2026 tourism route, several measures were taken to encourage the return of foreign tourists, specifying that this rate currently reaches 36%, against 34% before the Pandemic of COVID-19.
This progression constitutes an evolution “very important“Which was accompanied by an increase in the number of tourists, the diversification of the issuing markets, in particular American and Asian, as well as the signing of strategic partnerships with several international actors, in addition to the strengthening of air capacity through the addition of new connections, she explained.
In addition, Ammor recalled the launch of large promotion campaigns, including that entitled “Morocco, Terre de Lumière” which covered 20 tourist destinations through digital media and giant screens in large world capitals, noting that thanks to the partnerships concluded with airlines, air transport capacity increased by 20% between 2023 and 2024.
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