The creators of modern air transport are either dead or in the last part of their lives. They have great difficulty in recognizing themselves in its current state. Until the late 1970s, that is to say during the first 35 years of this activity born at the end of the Second World War, it was synonymous with luxury. It must be said that its access was expensive.
Finally, customers paid for comfort after all summary if it is compared to the current state, but they had the impression of disconnecting from the popular mass condemned to see the planes from the airport terraces take off
The impact of low cost companies
This has changed well and if the fundamentals: security, reliability and the search for an always better technique have remained constants, it is not the same for its consumption. The arrival of “low -cost” has changed everything and first customers and how to consume air transport. This is not without certain contradictions.
The first is due to ecological constraint. The safeguarding of the planet has become a major concern of the young generations legitimately worried about its state in regular degradation. But this same slice of customers rushes into planes for a yes or no, in any case for personal and non -professional considerations because the prices have become so low that one can at leisure to offer travel of a few hours without swarming your budget. However, this acceleration of demand is in itself producer of CO² against which the young generations are trying to fight.
Cost of a plane seat: 500,000 euros
To solve the delicate problem of the real cost of air transport, because you still have to pay the planes and good year, it is 500,000 euros The headquarters on which passengers are sitting which pay less than 100 euros for a return trip to the Middle Courrier, customers accept a strong degradation of their comfort. The devices are densified beyond reason and the services reduced to their simplest expression. The turnover of the devices is so reduced that the end of the day flights are regularly late. Passengers are forced to wait for long minutes standing in the bridges to accelerate the embaronments. And finally the companies subcontracted their customers a large number of administrative tasks, such as ticket purchases, the issue of boarding cards, luggage recording and I certainly pass.
Air transport has lost its superb
Thus modern air transport has moved away from what made its reputation, that is to say a certain prestige and to say all a certain art of living then reserved for a minority of individuals. Each generation imposes their way of life on others. The current active class, let’s say that between 20 and 50 years old, imposed its way of operating on previous generations, those which created air transport. Many older customers are not familiar with the digitalization imposed on them, moreover many people of a certain age do not have a latest generation computer or smartphone. They are also completely disarmed before the questions posed often in an esoteric language at least for them.
Customers stress of a certain age
Il is a shame that a population tranche that has largely sufficient economic means cannot find a quality of products and services that it would be largely ready to pay, very simplebecause these services do not exist. However, I note a tendency to find a certain luxury in traditional airlines which thus seek to stand out from “low cost” because they are unable to balance their accounts using the price range of their competitors. This trend dates from the end of the covid at a time when airlines, forced to significantly increase their prices, of around 30%, have noticed that this did not change the demand for transport.
There remains to make a few efforts to get back on deleted workstations to make room for IT tools. Contact with a machine or even a simple telephone device will not replace that of a natural person. The stress of customers of a certain age, in particular to cross the large airport platforms that are ever more gigantic and complex becomes a brake to travel for customers widely released from financial constraints.
Air transport must take care of all its customers and not some of them the most numerous. After all a consumer may be entitled in certain respects, especially if he is ready to pay them.
Par Jean-Louis BarouxColumnist
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