The unexpected fall of the King of Fast Food in Trump America

last November, Donald Trump displayed himself with a smile, a big hamburger in hand, alongside his Minister of Health Robert F.Kennedy Jr and Elon Musk a few days after promising America to return it again « healthy ». No doubt, Donald Trump loves the McDonald’s but the McDo like Donald Trump? The latest results of the American fast food giant are likely to endorse a one-way romantic relationship.

The McDonald’s fast food chain announced on Thursday a new decline in its results for the first quarter, faced with a turnover in the American market.

McDonald’s has recorded the greatest drop in sales in the United States since the peak of the Cavid-19 pandemic, five years ago, due to the uncertainty created by the prices of Donald Trump, which weigh heavily on the feeling of consumers.

Sales in stores decreased by 3.6 % compared to the previous year, mainly due to a drop in the number of customers, said the largest chain of hamburgers in the world when it was published on Thursday. From January to March, the company’s turnover fell to $ 5.96 billion (-1 % with comparable data). This is lower than the consensus of FactstSet analysts that tapped on $ 6.10 billion.

The net profit fell to it by 2 %, to $ 1.92 billion, in line with expectations. Reported by action, and excluding exceptional elements – given by the markets -, it appears at 2.67 dollars.

This decline in results is explained by the continuation of the difficulties observed by the brand on its domestic market. During the first three months of the year, McDonald’s attracted fewer customers in the United States as in the same time last year, which weighed up its turnover made in the country (-3.6 %). In the previous quarter, the latter had already crushed around 1 %.

“Today’s consumers are faced with uncertainty”said Thursday in a press release the boss of the brand Chris Kempczinski, however, saying to believe “In our ability to deal with the most difficult market conditions and to gain market share”.

McDonald’s launched from the summer of 2024 several low -cost menus initiatives to try to attract customers. The company based in Chicago continued to extend promotions such as $ 5 menu introduced last summer. Internationally, the turnover of the fast food giant fell in the United Kingdom.

On the other hand, the group has once again recorded an increase in its quarterly turnover (+3.5 %) in its international license markets, thanks to the Middle East and Japan. In addition, it recorded a net charge of $ 66 million in the first quarter linked to its restructuring plan. In electronic exchanges before opening the New York Stock Exchange, McDonald’s action released 1.09 %.