Japan: LVMH takes its marks at the Osaka Universal Exhibition

Sunday, April 13, the Osaka Universal Exhibition opened in the capital of the Kansai region. The artificial island of Yumieshima, in the bay of Osaka, welcomes the pavilions of 157 countries over the next six months around the theme “Design the society of the future, imagine our life of tomorrow”. As a gold partner, the LVMH group benefits from a special place within the France pavilion.

With Osaka Universal Exhibition standing until October 13Japan wishes make you forget the fiasco of his Tokyo Summer Olympics of 2020 Reported a year later due to pandemic and adapted in a “public” version.

Attractive 64 million visitorsthe first Universal Exhibition in Japan which had taken place in this same capital of Kansai in 1970had been with his theme “Project and harmony for humanity” One of the most striking events in the post-war period for the inhabitants of the archipelago.

Motor of the luxury industry until twilight of the popular revolution of China, the country of the rising sun has become one of the most dynamic markets in the sector last yearthis time intends to welcome 28 million curious people.

For the LVMH groupdefender of the excellence of know-how, and innovation, The format of the universal exhibition resonates perfectly with the values defended by the group And this one year after the success of the Paris 2024 Olympic Games.

Inasmuch as gold partnerthe number one of luxury thus offers to five of his houses A setting of choice within the France pavilion.

Cultural event If there is one, the Osaka Universal Exhibition, must also allow participating countries and companies to attract potential investors At a time marked by significant geopolitical and economic uncertainty, in particular due to the unpredictability of President Donald Trump.

Japan on its 31

Sunday eveningthese are some 1,300 people, including the Japanese emperor, Naruhitowho rushed to the opening ceremony of the Osaka Universal Exhibition.

For the occasion, “La Marseille Japanese” renowned for its channels and omelettes Okonomiyaki notably doubled the area of its airport and entrusted to the architect Sou Fujimoto the construction of The Ringa giant 2km ring in the floating circumference above the site and protecting rain. While 10% of its surface is made up of water, the port city that has become commercial hub under the Edo era (1603-1868) means what words progress and challenges mean.

Three years after Dubai and 55 years after the first universal exhibition on its soilthe third largest city in Japan – After Tokyo and Yokohama – won the title of organizing country against Baku (Azerbaijan) and Ekaterinburg (Russia).

Since 1851ces Universal exhibitionsorganized frequently around the world, allow participating countries to compete by the architecture of their pavilion and to make their culture, their techniques and know-how shine. They are thus 160 countries and regions to participate in this second edition of Osaka.

For the country of the rising sunthese are Reaffirm its innovative nation statustitle delighted in recent years by his relatives Chinese and especially Koreans. If the first universal exhibition had enabled one of the defeated world war to shine with the presentation of the first mobile phones, this second edition On the other hand, it looks, under the sign of artificial intelligence and spatial innovation.

In a climate of Vive polarization of the world, This event promises to be most strategic for nations and regions.