ARTA – In 2020, Apple surprised many people by introducing the segment he left a long time: a small phone. With the launch of the iPhone 12 Mini, Apple has managed to present all iPhone 12 technology in a tiny 5.4 -inch body. Unfortunately, the performance of the iPhone Mini has only short duration. But now new opportunities have appeared to relaunch it.
iPhone Mini will only survive for two generations: the iPhone 12 Mini and the iPhone 13 Mini. After that, Apple has stopped production and replaced it with a very different model – the iPhone 14 Plus, which is larger.
Does iPhone Mini fail? In fact, this product targets a new market: users who aspire to small phones. Apple also hosted this segment via an iPhone SE in 2016. But the iPhone Mini has a major drawback: the price of $ 699 is considered too expensive for a small device with a limited battery. On the other hand, only with an additional 100 US dollars, consumers can get a larger iPhone model with an older battery.
An, which is the result of an iPhone SE, while the iPhone Mini does not. Price factors are very determining.
An: earlier this year, Apple introduced an iPhone 16th for $ 599. The device is a “mother” version of the iPhone 14 with a 6.1-inch screen size, a USB-C port, an A18 chip and a camera. Unfortunately, the iPhone 16th is only available only one size.
Imagine if Apple introduced a new mini online version “E”, for example an iPhone 16th mini, at a price of $ 499. With this price, the battery and size compromise becomes more acceptable to consumers.
Apple already has the R&D capital of previous models, so it is not difficult to reproduce it.
An, in particular, do not occur, but occur in normal way. The recent reports of The Information say that Apple plan to change the launching calendar of the iPhone in 2026, with an iPhone 18 Air/Pro line in the fall and the iPhone 18/18th inside spring. If it is true, models like the iPhone 18th Mini will have a larger scene than usual and could draw more attention.
Although the chances are low, the idea of returning the iPhone Mini always worth it to be disputed. Apple has a unique position to fill the nests on the small smartphones market, especially with the standard size of the iPhone now which continues to increase (up to 6.3 inches). Maybe it’s Apple time to try again.
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