Selena Gomez, Rihanna, Lady Gaga, soon Cardi B (rumor says that she would have associated herself with the Revolve group to enter the industry soon), and now SZA. If it is not an epidemic, it is definitely a fashion: our favorite singers and rapid rapids like to put on the auto-entrepreneur cap and create their own Brand of beauty products When their career in music is already well launched. Enough to put butter in spinach, and above all make sure that if the streamings of their song no longer follow, they will leave a trace in an area which, we want to believe it, is dear to them. Coming from our Queen who has never stopped making breathtaking beauty looks, we are only half surprised …
Sza, sound, style icon and now beauty
Look around the borders of the biggest parades, and you will necessarily see Sza. The beautiful who has been delighting us for almost a decade, but that many have discovered in her IT All the Stars In feat with Kendrick Lamar, has become an emblematic figure of rap, but also fashion. In addition to combining artistic awards – his first album “Ctrl” is appointed for four Grammy Awards to the Grammy Awards in 2018 – and to be named wife of the year by the Billboard in 2023, the young woman who is only 35 years old is also muse in her spare time, especially for Skims, the brand of Kim Kardashian. It barely puts pressure on …
As if that was not enough, the singer from Missouri in the United States marked the spirits on February 9, 2025, participating in the half-time show of the Superbowl with Kendrick Lamar-Show during which she had revived our passion for the cherry red make-up. This is enough for you? Not her! On the occasion of his tour with said Kendrick, Sza announces launching his own beauty brand with a daring name “Not Beauty“. It intrigues us as much as it calls our bank card …
Sza’s tour becomes a beauty meeting with not beauty
What we love with Sza is his complexity (which we already guess with his name, that you never know how to pronounce). Rather than just launching a cosmetics brand, the rapper has chosen a contradictory name for her label, explaining in a press release: “With Not Beauty, I was not trying to break into the beauty market, but to meet a need, to find a product that is for as long as my parade, my conversation, my appointment. There was no product which gave me this effect and which gave me a feeling of hydration. I don’t know much about it, but I know a lot about the lips, and I have the impression that Not Beauty is not beauty. It’s just something I wanted to share and that worked for me and, I hope, for you. It’s really well done. It’s great“. And without wanting to paraphrase it, it’s actually great!
Immediately wanted, immediately made. The first Not Beauty collection includes three gloss with Strawberry Jelly, in the Flesh and Quartz shades. These gloss are not tested on animals and vegan, with a non -sticky formula and a shiny long -lasting finish which leaves the lips hydrated and plumped. The brand will be presented during its Grand National Tour in the United States; All the more reason to reserve its place …
