Present through two round tables organized on the sidelines of the show, the platform highlighted its approach based on tariff equity, social inclusion and local digital transformation, while projecting its future ambitions in the world of the super-application of urban services.
Entitled “Digitalizing the equality equation”, the first discussion enabled Egor Fedorov, Chief Impact Officer of Indrive, to recall that technology can and must become a tool for social justice. Through its economic model based on direct negotiation between driver and passenger, Indrive intends to restore power to the user while expanding access to mobility in often underestimated communities.
Fedorov has also highlighted the concrete actions of the platform: investments in local technologies, targeted educational programs, support for women entrepreneurs … So many initiatives carried out by the conviction that the impact is not measured in market share, but also in real transformation on the ground.
-The second round table, “beyond the journey-the future of mobility”, welcomed Ilya Gusakov, senior director for the Emea and Latam regions. The latter has detailed the next stages of the strategic expansion of Indrive, with an integrated equitable service platform: delivery, human resources, professional services … “Our ambition is to be much more than a transport service. We want to become a global actor in the daily life, capable of meeting all essential urban needs, “he said, insisting on the importance of local adaptation of solutions.
Morocco, a strategic market for Indrive
For MAKSIM OSIPOV, business development manager for the MENA & CEI region, Morocco occupies a special place in this strategy. “Indrive records rapid growth there, both in number of users and in social impact. Our presence at Gitex Africa is an opportunity to establish new partnerships, and to strengthen our local anchoring, “he said. He insisted on the company’s desire to establish itself permanently by designing services closest to the needs of local communities, in a spirit of co-construction and shared responsibility.
Where classic platforms impose their prices, Indrive offers users to fix the price of the race themselves. This flexible and transparent model is experiencing an increasing echo, especially in the markets where confidence, flexibility and accessibility have become determining criteria.
