851.214 is the number of Lexus copies sold in 2024 worldwide, an increase of 3.3% compared to the previous year.
Lexus Maroc organized the Lexus Golf Cup, its new sporting meeting, on the prestigious Golf Golf Golf in Marrakech. Last February, this first edition gathered both passionate about the little white ball and lovers of beautiful mechanics, as part of an event in accordance with the brand’s convictions: elegance, precision and requirement.
The Montgomerie, with its demanding route and its landscapes drawn in pencil, offered an ideal playground to amateurs as well as professionals, for whom it was an opportunity to test their talent in a refined and competitive spirit. The atmosphere, both friendly and sought after, has gathered a distinguished sport and lifestyle.
Toyota’s Premium brand wanted this day as immersive, combining sport, luxury and customer experience. While players clashed on the route, the guests were able to discover a series of animations: golf initiation sessions, high standing relaxation fairs, brand vehicle tests (including high -end hybrids) and moments of conviviality in a warm and discreet atmosphere.
Beyond a simple sporting event, the Lexus Golf Cup has federated a number of esthetes and enthusiasts around shared values: respect for the game and quest for perfection.
After this successful first edition, this tournament should now be an annual meeting of the Moroccan golf calendar, as a press release from the brand’s importer suggests.
