Miami | With prestigious official sponsors such as Louis Vuitton, Tag Heuer and Moët, F1 is always synonymous with prestige, luxury, abundance and wealth. The articles in the shops have always been expensive, but, in Miami, the price list exceeds understanding.
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For the middle class or better organization, you must almost sell a kidney in order to get a memory of one of the shops.
A cap, depending on the colors of the stable, costs $ 100 US $ 100.
A t-shirt printed with the team’s logo and its sponsors?
At least $ 105. At Mercedes, it climbs to $ 160, while, at McLaren or Ferrari, the price displayed is set at $ 105. It is at Red Bull that we find the “Aubaines” at $ 95, depending on the style.
Photo François-David Rouleau
Under Florida’s fantastic sun, you have to see people hesitate in front of the tablets. The heart wishes to wear a particular color in anticipation of qualifications or the race and then bring back a memory of this Grand Prix at home; The reason commands by hand not to search in your pocket!
The most fervent racing enthusiasts are however more aggressive and do not hesitate to multiply purchases.
More expensive
On continue?
The price of a polo shirt varies between 150 and $ 200. Again, that of Mercedes is the highest: the company with three bars, Adidas, is the new equipment supplier of the German stable.
The Red Bull rain coat details at $ 345, while the padded cotton of the silver arrows climbed to $ 250, like that of Alpine.
Last year, the author of these lines found a Red Bull cap for a family member in downtown Montreal. He must not have refinance his home because it cost $ 70 Canadian. Faced with McLaren madness, the nephew was less lucky near the Gilles-Villeneuve circuit by paying $ 120 for a Cockotto of Lando Norris …
Rupture de stock
In addition, the special edition of the white cap of Lewis Hamilton for this race in Miami was all the rage.
The Floridian edition of the No 44 was out of stock from Friday noon at the international Autodrome. Too bad for the colleague Greg Lanctot, who desperately wanted to add it to his Ferrari collection.
The menus too
Food concessions around Hard Rock Stadium follow the trend of official shops.
On the menus, burgers ($ 15), fries ($ 8) and chicken fingers ($ 20) get rid of the eyes.
Photo François-David Rouleau
Under the leading sun, the thirstys can sip a beer at $ 13, while the glass of champagne is worth $ 24 …
A visit to Miami GP is therefore securely a portfolio.
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