Insurance: The big announcements of the Casablanca 2025 meeting

Great announcements marked the opening ceremony of the 11th edition of Insurance Casablanca appointmentheld on April 16. The president of the Moroccan Insurance Federation (FMA) First raised the veil on two structuring projects, expected for the second half. This is the dematerialization of theAutomobile insurance certificate and the implementation of a Multichannel payment platform. If these advances bear witness to a modernization of the market, other developments, of an equally major scope, promise and could deeply rebut the cards in the coming months. Among them, the revision of compensation scale in car insuranceremained unchanged since 1984. “This necessary update will have a significant impact on price levels. In parallel, the revision of the tariff criteria should allow us to better adjust bonuses to the profiles of our customers, in a more equitable pricing logic, ”detailed the president of the FMA.

And that’s not all. Another large evolution concerns the tilting of Health insured to the universal regimewhich devotes the role of private insurers as complementary stakeholders. “This is a project that we have been anticipating for a long time. The deadline is approaching, and it is now essential to intensify our collaboration with the CNSS in order to guarantee a fluid transition and simplify the steps for our insured persons, ”said Mohamed Hassan Bensalahin front of an audience of around a thousand participants in this edition organized on “new technologies and AI: what opportunities for insurance?”

Recall that the generalization of compulsory health insurance arouses strong concerns among companies and insurance intermediaries. This major reform will result in a massive transfer of customers from private insurers to the CNSS, questioning the business model of many brokers and insurers. No less than 4 billion bonuses will therefore disappear for the sector, without forgetting the problem of jobs dedicated to the health branch.

Beyond the expected reforms of the Moroccan market, Mohamed Hassan Bensalah above all called to a deep reflection on the impact of new technologies, and in particular theArtificial Intelligence (AI)on the future of insurance. “AI is rewriting the rules of our industry. It already affects all the links in our value chain: from subscription to the management of claims, from customer relations to detection of fraud, “he said, while emphasizing the need for rigorous and ethical supervision. For the President of the FMA, this technological revolution will not be able to fully benefit the sector only has been accompanied by a suitable regulatory framework, in close consultation with regulators, to protect insured while encouraging innovation.

Another major challenge has been raised: that of reconciling increased personalization permitted by AI with the very essence of insurance, based on pooling. “The DNA of our profession is based on solidarity and the ability to cover all profiles, including the most vulnerable,” he said. According to him, it is a question of ensuring that technology does not become a factor of exclusion, but a lever of inclusion, equity and collective progress.

In this logic, the extension of the distribution channels is a central lever. Bensalah underlined the imperative to meet insured persons via a resolutely multichannel approach, by exploiting the opportunities offered by digital and AI. The latter, he continued, can also contribute to building more inclusive insurance, in particular by making it possible to cover populations hitherto little or poorly ensured, by adapting the products to their real needs, and by simplifying courses deemed complex or intimidating.

The president of the FMA thus pleaded for the development of a dynamic technological ecosystem, conducive to the emergence ofInsurtech and Deep Tech. “These agile and innovative young shoots are real catalysts for our sector. They help us rethink our offers, optimize our operations and, above all, improve the experience of our customers, “he said, calling for the creation of an environment favorable to their growth, encouraging investment and promoting collaborations. Finally, Mohamed Hassan Bensalah alerted to a rapidly growing risk: cybersecurity. Faced with the growing sophistication of attacks and their major economic consequences, it called for better understanding and modeling of cyber risks in order to be able to cover them in a reliably and sustainable manner. In this sense, it has urged the great reinsurers to fully play their role to build a real culture of cyber resilience.

Taking the measure of the deep changes in progress, the Minister of the Economy and Finance, Nadia Fettahunderlined the central role played by new technologies and artificial intelligence in the transformation of the insurance sector, but also in the economic and social development of Morocco and the African continent.

According to her, these tools constitute powerful levers for improving performance, customer experience andfinancial inclusion. The kingdom has resolutely engaged in this dynamic, by adapting its regulatory framework, by strengthening its infrastructure – with in particular Data Centers Responding to international standards – and promoting responsible and ethical use of technologies, in accordance with global standards.

This proactive strategy begins to bear fruit: in 2024, micro-assurance crossed the milestone of 2.3 million contracts, illustrating the country’s concrete advances in terms of widening coverage. The Minister also praised the resilience of the sector in the face of successive shocks, whether sanitary, economic or climatic. But she also insisted on the need to continue to innovate and reinvent herself.

For Nadia Fettah, artificial intelligence represents a major opportunity to strengthen the efficiency of the sector, like the advances observed in developed economies, but also in several African countries, where mobile and digital solutions make it possible to broaden the basis of insured.

Finally, she called not to neglect the risks induced by this transition, particularly in terms of cybersecurity. The development of cyber risk insurance is thus underway in Morocco. Because beyond technological performance, she insisted, progress only makes sense if it is put at the service of humans, in a logic of equity, inclusion and solidarity.

In a speech pronounced by the secretary general of theAuthority for insurance control and social provident (ACAPs), Othman khalil el alamyin the name of Abderrahim Chaffaipresident of the authority, the latter also underlined the extent of the upheavals induced by new technologies, in particular artificial intelligence, which deeply redesign the insurance chain of insurance. From subscription to compensation, AI transforms trades, optimizes risk management and renews the customer experience. For the regulator, these mutations impose on Moroccan insurers a rapid adaptation of their models and a constant anticipation of the expectations of the insured.

In this context, Chaffai recalled that the Moroccan insurance sector, resilient despite an uncertain international environment, displays solid performance: a growth in premiums issued of 5.2%in 2024 (59.6 billion DH), investments reaching 246.2 billion DH (+5.2%) and a strong increase in latent capital gains (+70.7%). All accompanied by an improvement in net results and equity, respectively up 2.9 and 3.0%.

But this dynamic should not mask the challenges to come, starting with the requirement of a more agile, more transparent and focused sector. On this subject, technological progress offers considerable perspectives, but “it is necessary to preserve ethical, legal and social balances, in particular in matters of data protection, traceability and cybersecurity”. To support this transformation, the ACAPs is positioned as a real catalyst for change, with increased attention to data governance, traceability and cybersecurity.

Solvency site

Risk -based (SBR), currently underway, is a structuring lever. It aims to strengthen companies’ resilience while placing data at the heart of management and supervision systems.

Through a roadmap drawn up with IFC, the authority also works to digitize the market, in particular via instruction on online sales of insurance products (July 2022). A dozen platforms are now operational, and others will follow.

Anxious to stimulate innovation, the ACAPs has also launched a cell dedicated to insuriences, as well as the “Emergence” program, initiated in April, to encourage the co-construction of high impact solutions. Among other major actions, the tripartite agreement signed last December between the authority, the Ministry of Justice and the FMA aimed at strengthening synergies between the judicial and insurance sectors in matters of digitalization and innovation.

Note that the Casablanca Insurance meeting is held from April 16 to 17, marked by the participation of professionals, public and private decision-makers of 45 nationalities, with Ghana, as guest of honor. Beyond advertisements and positions, this international meeting is a real crossroads of reflections and partnerships for the profession. On the sidelines of the event, the ACAPS and the FMA signed on Wednesday a charter relating to the integration of the genre aspect in the design and marketing of insurance products.