Well colorful, they can change. Inflation obliges, some Americans had to opt for Easter potatoes this year. In the United States, where they have reached their highest price in 45 years, eggs have become luxury products. In February, the price of a box of twelve eggs reached $ 7.74 against $ 3.20 in 2024, an increase of 141 % in one year.
This spectacular increase in prices is due to repeated avian flu epidemics, which strongly affected the supply of eggs to the United States. However, they occupy a central place in the food of Americans, also very attached to the tradition consisting in painting them for the Easter.
Potatoes, stones and marshmallows
Faced with this shortage, consumers have not allowed themselves to be killed. On social networks, alternatives to Easter eggs become viral and combine millions of views. Potatoes, pasta, clay, stones and even Marshmallows, influencers show limitless creativity and seem ready to decorate everything that goes on hand. Some companies even post tutos on Tiktok to offer their best alternatives to eggs for Easter.
new alternatives are also offered in stores like Walmart, which have been able to make egg shortage a new very lucrative market. Their cardboard or plastic reproductions have greatly gained popularity this year, according to the Canadian CBC media. Options which, if they are reusable, are always more polluting and more expensive than simple potatoes according to some Internet users.
In recent months, American consumer creativity has managed to compete with the rise in prices in the United States in all areas. While some have started to sell their own eggs on Facebook, others launched the “recession blonde” trend to space expensive meetings in the hair salon.
