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On the ground: the Quebec Bloc puts on a broom to reach voters

The idea comes from the chief himself: launch a broom to discuss Quebec in a way non -partisanaboard the pale blue caravan of the party.

Yves-François Blanchet thus sought a way of expressing expressions with more freedom than in the context of a formal interview, and why not, to pass the time by browsing the districts of Quebec.

With his broom On the roadthe Bloc Québécois tries to diversify its offer of content on social networks to reach more voters.

Participating in some Balados, including his, is a novelty for the chef since the last campaign. In recent weeks, Yves-François Blanchet has also contributed to Balados Filterless as well as What’s uphumorist Jerr Allain.

A spokesperson for the Quebec Bloc argues that it is in a way complementary to join the public. The party’s strategy does not change, he says, even in a context where tensions with the United States have given little room for parties like its own or as the NPD in media coverage.

Field and door-to-door work remain the best campaign tools, according to Quebec Bloc.

The retired host Joël Le Bigot is the guest of the first episode, posted online Monday evening. Each subsequent episode will be animated by a new personality, Someone with whom the chef wants to talk, not necessarily associated with the Bloc Québécoisexplains the party.