CE Printemps, Braun brings a new dimension of ease and efficiency to the care of the linen with the launch of a striking campaign for its high -end ironing system – the carestyle 9. Designed for those who are looking for high level performance without complications, the Carestyle 9 is positioned as the intelligent solution for a powerful, precise and effortless ironing.
Strategically thought and activated by MediaPlus, the media campaign extends over three key weeks in April and May, with an elegant 20 -second TV spot broadcast in French -speaking and Dutch -speaking Belgium. Targeting men and women aged 35 to 64, the campaign is addressed directly to those who value premium quality and intelligent daily design.
Broadcast on a large number of channels, this campaign aims to stimulate immediate sales while strengthening the spontaneous notoriety of Braun as a reference brand in the ironing category.
By highlighting the Carestyle 9 at prospective hours, Braun and Mediaplus highlight what makes this product exceptional: a technology that offers an effortless ironing experience for professional results.
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