After the audio series “Pearls de Culture”, awarded at Paris Podcast Festival in 2024, Cultura launched a new podcast. Called “The books we sow”, it aims to make reading attractive and joke for the youngest.
In a period when this practice is constantly decreasing in the habits of the French according to the latest barometer of the National Book Center (CNL), the brand hears ” Anchor the pleasure of reading as soon as possible and make the book a sharing tool between generations “, According to a press release.
« The best ambassadors of the pleasure of reading »
Thus, in each episode of a few minutes – two of which are already available on listening platforms -, a child shares at the microphone of Brunze boothis reading habits, the emotions that this can give him and recommends his favorite work. A way for the youngest to become their own source of inspiration.
According to the host of the Podcast, ” Speaking a microphone for them, is finally to put them in the spotlight, to take them seriously for what they are: people with insatiable curiosity, with an overflowing imagination, and the best ambassadors of the pleasure of reading! ».
This project is part of a more global program entitled “All on reading! », Aiming to transmit to the youngest the desire to read. Thus, several actions had been initiated in this context such as an interview with the Swiss author Joell Diacker By children, sales of books at 1 euro or the quarter of an hour of national reading in partnership with the CNL.
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