“She’s a pillar, it’s like losing grandma.” This is what the announced disappearance of the Cherry Blossom inspires the artist Chloé Lalancette, who highlights the candy in her works.
• Also read: End of the Cherry Blossom: fans are rushing for the last chocolates in circulation
“For me, it was untouchable. It was a generational bridge, everyone has a memory linked to the Cherry Blossom. Graphically speaking, the label had not changed, she told 24 hours. “She’s a pillar, it’s like losing grandma.”
“I’ve had my eyes glued to the packaging since I was 7 years old. It’s iconic. It’s timelessly beautiful and ugly,” adds the 34-year-old artist.
Remember that the Hershey company confirmed to CityNews Toronto this week that it stopped production of the treat which had existed for almost 150 years.
Inspired by retro
Chloé Lalancette, who lives in Limoilou, shares through her paintings and comics her love for everyday products that have kept their retro look.
We can think of Habitant pea soup, Popeye candy cigarettes or Kraft peanut butter.
His painting with the little yellow box of Cherry Blossom is part of this series.
-The end of an era
Chloé Lalancette used to add a box of Cherry Blossom to her grocery cart.
«[C’est] a bit like congratulating you for doing your grocery shopping or giving a surprise to a very specific fan. It’s never too much, it’s sure to please someone. Everyone around me really likes it,” says the 34-year-old artist from Mascouche.
• Also read: Carcinogenic? What we know about “Red 3”, the food coloring banned in the United States (and permitted in Canada)
What she particularly appreciated about the chocolate treat: its polarizing side.
“I like the contrast between those who like him and who don’t like him. I’m a fan of people rolling their eyes when you tell someone about the Cherry Blossom. I’m a fan of the little ritual of unpacking the little box, the paper, how everyone has their own little technique for eating it. I am a fan of memories, of anecdotes,” says the artist who exhibits his works at the deTerroir café and at the MAUDE / culinary laboratory.
The artist will pay one last tribute to the Cherry Blossom this fall in a graphic novel.
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