George Lucas in Cannes, he recounts his stroke of genius which still brings him millions of dollars today

George Lucas in Cannes, he recounts his stroke of genius which still brings him millions of dollars today
George Lucas in Cannes, he recounts his stroke of genius which still brings him millions of dollars today

Present at the Cannes Film Festival to receive a Palme d’Honneur, George Lucas spoke about the underside of his success. A fame that he obviously owes to the franchise Star Warswhich still brings him a lot of money.

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Georges Lucas had a hollow nose? In 1977 it was released in cinemas Star Wars, Episode IV: A New Hopethus marking the birth of a science fiction saga today made up of nine films in which we follow the adventures of several characters “in a galaxy far, far away”. One of the most famous franchises in the world, it was imagined by George Lucas who came to the 2024 Cannes Film Festival to receive a Palm of Honor for his entire career. A prestigious award to recognize in particular the impact of Star Wars in pop culture, which notably served as a model for many other sagas that followed. But it surely would not have been possible without its creator.

George Lucas: “I asked my partner to write the contract”

During a masterclass given on the Croisette, George Lucas returned to his “masterstroke” during the preparation of the first part of Star Wars. Revealed a few years earlier thanks to the films THX1138produced by Francis Ford Coppola, and American Graffitithe director decided to partner with Fox to produce his film, thus beginning the money machine that the galactic franchise has become for him. “When signing a deal with them, I asked my partner to write the contract – 80 pages long – instead of having the studio do it. It was in this contract that we mentioned the idea of ​​licensing (franchising) that we were going to keep”reveals George Lucas, relayed by The Parisian.

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“The contract of the century” for George Lucas

If merchandising was little used by the studios at the time, George Lucas had already “with the idea of ​​making t-shirts and posters in advance”, even before the film was shot, to promote it to the public. An agreement that Fox accepted, thus allowing, even today, the father of Star Wars to earn billions of dollars. Board games, clothing, figurines, tableware, stationery… It must be said that the products which bear the mention “Star Wars” are no longer counted, while derivative projects, such as series like Star Wars: The Acolyte, The Mandalorian And Ahsoka or even animated fiction Star Wars: Visions regularly emerge. The director and producer had the idea of “contract of the century”, as journalist Didier Allouch pointed out during this masterclass in Cannes.

Article written in collaboration with 6Médias.

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